Boston Interactive Partners with the Illinois Hospital Association to Launch Dynamic New Website

Nov. 17, 2010 - PRLog -- Boston, MA – Boston Interactive, a Boston-based web design, strategy, and interactive marketing agency announces the launch of a new website for the Illinois Hospital Association (www.ihatoday.org).  Comprised of 200 hospitals and health systems, the Illinois Hospital Association (IHA) is a leading voice in health care industry that advocates on important health care issues that affect Illinois residents.

IHA partnered with Boston Interactive to create a comprehensive online strategy and to redesign its web presence in order to better serve its member hospitals, stay connected with policy makers, and inform the general public.  The new IHA website utilizes a suite of modern features and capabilities to offer a user-friendly, informational, and personalized resource.  To create the new site, Boston Interactive conducted a comprehensive website redesign beginning with web strategy and continuing through user experience design, visual design, and development.  “IHA has transformed itself to help its members navigate the challenges of a new health care environment, and the new website needed to accommodate its profound work on behalf of its members,” says Jim Keller, Vice President of Boston Interactive. “The solution we crafted embraces a modern look and feel while delivering a robust, feature-rich, and highly usable public site and personalized member portal.   The feedback from IHA’s members has been phenomenal.”  

The new IHA member portal allows members to easily access relevant member-only information by logging into the site. Through the public facing portion of the website visitors such as legislators, patients, and media can access features such as a Hospital Directory, resources on Health Care Reform and Policy, IHA business services, and more.  Boston Interactive also integrated interactive video capabilities into the new website to drive awareness for the association. All of these features and resources are easily accessed through intuitive navigation and a compelling visual design that clearly conveys IHA’s forward-thinking, information-driven, and care-focused mission.  

“The new website provides great personalized resources for both members and the public and most importantly allows them to access those resources easily,” says Chuck Murphy, Founder & CEO of Boston Interactive.  “We’re thrilled with the result and eager to see the new website help IHA in fulfilling its mission.”

About Illinois Hospital Association – The Illinois Hospital Association, with offices in Naperville, Springfield and Washington D.C., represents approximately 200 hospitals and health systems and the patients and communities they serve. Its members range from the teaching hospitals that train tomorrow's doctors and nurses, to community hospitals that transform advances in medicine and technology into better lives for patients, to rural facilities that bring high-quality patient care to the less populated regions of our state, to specialty institutions that care for patients in need of behavioral health, long-term care, or rehabilitation services.  Since IHA was formed in 1923, its mission has been to strengthen and unite hospitals and make high-quality, affordable health care available to all Illinoisans. To make this possible, IHA works to ensure that adequate resources are available for the continuing sustainability of the state's health care system, while working to help member hospitals and health systems transform health care. With health care delivery going through radical changes, that mission is more important than ever. Visit www.ihatoday.org to learn more.

About Boston Interactive – Boston Interactive is a web strategy, design and interactive marketing firm focused on creating effective web-based solutions that deliver tangible business results. Founded in 1999, Boston Interactive has successfully implemented custom interactive solutions for hundreds of clients, ranging from small startups to Fortune 500 corporations. Boston Interactive has experience and expertise spanning numerous industries including healthcare, biotech, high technology, and non-profit. The agency was named a 2010 Top Agency by BtoB Magazine and listed on the Boston Business Journal’s Pacesetters rankings of the 50 fastest-growing private companies in Massachusetts.  More information about Boston Interactive can be found at www.bostoninteractive.com.

Press Contact:
Boston Interactive
Kate Holmes
617.241.7977
www.bostoninteractive.com

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Boston Interactive is a web strategy, design and interactive marketing firm focused on creating effective web-based solutions that deliver tangible business results.