Huntington Beach Ford Presents The 2011 Ford Fiesta - Little Car, Big Buzz

The New 2011 Ford Fiesta has caught the public eye. This could be due to the affordable price point, innovative features and a sporty new look or simply a response to massive ad campaigns and social media marketing.
By: Windyreigns@10thdegree.com
 
Nov. 17, 2010 - PRLog -- Huntington Beach, CA.  The new  Ford Fiesta  made its way back to the United States this year after receiving much attention overseas.  After three decades away from American soil
the Fiesta is back and better than ever. This fuel efficient and nimble little vehicle is a combination of clever design, economy and safety. However, the most innovative aspect of the new Ford Fiesta appears to be the abundant buzz created by promotion experts at Ford.   No other Ford vehicle has been launched with as much creative fervor and gusto. In past months Ford has done an exceptional job of creating a wide fan base for the Fiesta. Ford Fiesta promotional information has been plastered all over You Tube, Twitter, Facebook and Flickr. Consumers have taken the bait and are participating in interactive forums and contests, they have made videos, written letters and communicated directly with Ford Motor Company about the Fiesta.  It appears that people are genuinely hooked on the car or at least on all the hubbub.

According to Ford, the Fiesta launch has been more than an ad campaign it’s a “Movement” complete with an enthusiast club, the Fiesta Faction.  The Ford Motor Company has created plenty of resources for Fiesta fans to locate Ford dealers, specific Fiesta models or to simply learn more about the vehicle and chat with other enthusiasts.  Ford is making efforts to continue the relationship with consumers beyond the date of purchase.  Once a Fiesta fan becomes a Fiesta owner they can have their photo taken with their car and the photo is uploaded to the Fiesta Community site. New owners are also given a preloaded USB to plug into the car to hear an audio presentation which will guide them through Fiesta features such as push button start and sound-deadening windshield glass.  The Fiesta USB can then be plugged in at home to download a Fiesta Community application which allows new owners to continue to be connected with Ford, the dealer and other Fiesta owners for community discussions and vehicle updates.

Of course, the innovative Ford Fiesta Movement would not be as successful if the car was
not equally as revolutionary. The Fiesta’s 1.6L Ti-VCT Duratec ® 14 Engine with twin
independent variable-cam timing delvers an estimated 40mpg during highway driving.
MacPherson strut front suspension and twist-beam rear suspension add excellent
maneuverability and make the Fiesta fun to drive. The Fiesta has more standard airbags than any other vehicle in its class and the Ford patented, SYNC ® hands free calling, 911 Assist and sophisticated navigation system allow the driver to navigate to destinations safely and efficiently.  Vehicle personalization features allow Fiesta owners to express their own style and creativity.  Body-side tattoo graphics are available in 18 different designs.  Illuminated gear indicator shift knobs and LED generated interior light kits are available
in a variety of colors for those that wish to add personal ambiance to the vehicle
interior.  Many of the exterior graphics and interior elements continue to brand the
vehicle by incorporating the Fiesta model name in the designs.

The Fiesta has done much to infuse the Ford lineup with some new blood and already has
become a top seller. With a starting MSRP of $13,320 plenty of new car shoppers will be
considering this very hip and efficient little car. Ford dealerships across the nation
couldn't be happier with this little car and its great big buzz.

Huntington Beach Ford is an Orange County Ford dealer in Huntington Beach with a large selection of Fiesta's at excellent prices.

To learn more about the all new 2011 Ford Fiesta in Huntington Beach  visit http://www.huntingtonbeachfordfiesta.com and read more about the Fiesta here.
http://www.huntingtonbeachfordfiesta.com/j/i/35847/2011Fo...

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Huntington Beach Ford is an Orange County Ford dealer with a large inventory and low prices on the 2011 Ford Super Duty Truck. We are the #1 pre-owned Super Duty truck dealer in the nation.
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Source:Windyreigns@10thdegree.com
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Tags:Ford Fiesta, Ford Dealer, New Ford, 2011 Fiesta, 2011 Ford, Ford Cars
Industry:Automotive, Business, Marketing
Location:California - United States
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Page Updated Last on: Nov 19, 2010
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