Verb Strategy Completes Revamp of CABJ Website

Jan. 18, 2011 - PRLog -- Verb Strategy & Creative (Verb), Toronto marketing agency, recently completed the revamp of the website for the Canadian Association of Black Journalists (CABJ).

“We needed a website that visually communicated our vision and satisfied the end-user experience with fresh and up-to-date content and resources,” said CABJ president, Michelle Lynch. “The new site needed to serve as portal to the association and we needed a way to allow for real-time member renewal and registration,” added Lynch.

Dean Lloyd, principal at Verb and project lead of the CABJ website revamp, notes that the website needed more focus and direct call to action.

“The purpose and messaging of the website was unclear and user benefits were not apparent,” says Lloyd. “We wanted a contemporary design that offered a quick glimpse of the wealth of information and resources available through the homepage as well as control the amount of content that appeared on the homepage without being overwhelming.”

The websites new user interface design allows information to be displayed only when requested by the user, making the website less cluttered and more user-friendly.

Another key area of the website development was the Content Management System (CMS) that would allow the association leadership to easily manage and update the content on demand.

“We chose WordPress for the CMS as it is easy to use, search engine friendly, it allows for multiple users and there is no issues with spamming,” adds Lloyd. “The added value to the website and our service is the member management component that provides the CABJ with a number of tools that is vital to their growth plans.”

The member management plugin is said to give the association the ability to create free, trial or paid membership levels, content view is controlled depending on the level of membership, the plugin integrates with shopping cart systems like PayPal and the CABJ admin team can see a list of members, their registration status, membership level and more.

“We are so pleased with the finished website,” says Lynch. “We’re looking forward to the facilitated communication that we’ll have with our members and the ensuing growth as a result.”

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About Verb

Verb Strategy & Creative is a Toronto-based, marketing and branding agency, serving clients in Canada and US for 10 years. They specialize in multicultural marketing and building brands for business by providing a range of strategic and creative services.

About CABJ

The Canadian Association of Black Journalists (CABJ) is a Canadian media industry association whose vision over the last fourteen years has been dedicated towards the diversifying the media through developing and mentoring students and professionals of various cultures and ethnicities, while increasing the number of talented individuals in front line roles and decision making and management level positions.