Verb Strategy & Creative announces merger with Vantage Copy to create multicultural marketing

Feb. 22, 2011 - PRLog -- Verb Strategy & Creative (Verb), Toronto marketing agency, and Vantage Copy, a creative strategy and copywriting firm, recently announced their merger to provide multicultural marketing services.

"We are absolutely thrilled to add such a high level of talent and experience in the areas of copywriting, strategy development and multicultural marketing to our firm and schedule of services,” says Dean Lloyd, principal at Verb.  “Canada’s economic and population growth is closely tied to the growth in Asian/South Asian immigration and we are positioning our firm to service companies looking to effectively reach those communities," adds Lloyd.  

Verb brings extensive marketing experience to the table after working with notable brands such as Health Canada, Atreus Systems & The Canadian Association of Black Journalists.

“With Asians now being the largest visible minority group in Canada, the need for targeted, multicultural marketing is evident,” says Murali Murthy, founder of Vantage Copy. “The Asian population has more than doubled in many urban centers and this growth will only continue,” adds Murthy.

Multicultural marketing and diversity communications are two major strengths for Vantage Copy. Some of Vantage Copy’s regular clients include TD Canada Trust, Johnnie Walker Whisky and Bell Canada. Vantage Copy’s work with TD Canada Trust includes creative consulting, strategy development and final editing for ads directed towards South Asian Audiences. You can see Vantage Copy’s work in the TD Canada Trust ‘Open Longer’ and TD First Class Visa Card ads.

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About Vantage Copy
A creative strategy and copywriting firm operating in diverse markets across North America, Europe and Asia. Client’s current and past include Pepsi, Rogers, Nestle, RIM, Audi, Heineken, Sony, Visa, KLM, Bell, Whirlpool, TD Canada Trust and TTC. | www.vantagecopy.com

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Verb Strategy & Creative is a Toronto-based, marketing and branding agency, serving clients in Canada and US for 10 years. They specialize in multicultural marketing and building brands for business by providing a range of strategic and creative services.