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Follow on Google News | Colour Measurement Specialists Diversify Into Graphics SectorNew spectrodensitometers allow graphics industry to precisely evaluate colours on papers with optical brighteners
By: Richard Swancott The new devices, called the FD-7 and FD-5 spectrodensitometers, allow precise evaluation on colour on papers which use optical brighteners, such as fluorescent papers and packaging materials. Bosses claim this will address the graphics industry’s increasing requirements for digital measuring equipment, and allow the company to expand beyond their traditional markets which include the automotive, textile, pharmaceutical and food manufacturing sectors. In doing so, they are drawing on decades of experience, which began with the launch of the world’s first hand-held colorimeter in 1982. Andreas Ullrich is Marketing and Sales Manager of Konica Minolta Sensing Europe for the EMEA region. He said: “Caused by the advancing digitalization in graphic-related industries, instrumental numerical colour control of printed materials has become a substantial part of printing technology, such as in quality management. “The FD-7 and FD-5 are the solution to the widespread use of optical brighteners, which can mask the natural yellow shade of paper and make it appear a brighter and more luminous white. “Depending on illumination, this can significantly impact the reproduction of printing colours. “Whether printing design, prepress or printing itself – we discovered a new market for us here, which we will work systematically.” The company will first target the developed Central and Western Europe economies before turning their focus to developing markets in Eastern Europe. Konica Minolta Sensing specialises in developing state-of-the- Their colour management solutions are used to control and monitor quality in many areas of manufacturing, such as automotive, coatings, plastic, construction materials, food, chemicals and pharmaceutics. Media enquiries should be directed to Richard Swancott Associates on 01782 472035 or info@richardswancottassociates.co.uk. Ends Notes to editors 1. Konica Minolta Sensing Europe B.V., an affiliate of Konica Minolta Sensing Inc. Japan, is a leading provider of measurement solutions for applications in the fields of Colour & Appearance, Light, Display and 3D form digitalization. 2. Konica Minolta Sensing Europe serves the industry in the EMEA region with Branches and Distributors in more then 30 countries. 3. In the innovative area of Light & Display technology, Konica Minolta Colour Analyzers enjoy an “industry standard” position. Our 3D digitizers are widely used in applications such as medicine, cultural heritage and academic education and research. 4. Konica Minolta Sensing will continue to innovate, utilizing the latest high-accuracy sensing technology providing solutions which meet the ever-changing needs in diverse fields. POC: Konica Minolta Sensing Europe B.V. Swiss Branch Dietikon Riedstrasse 6, CH-8953 Dietlikon 1 Andreas Ullrich Phone: +41-(0)43- 322-9802 Fax: +41-(0)43- 322-9809 Mobil +41-(0)79- 6 35 12 14 andreas.ullrich@ # # # PR company specialising in promoting small businesses, particularly through traditional channels like newspapers and magazines, and online through blogs, forums and social networking sites End
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