CAKE BREAK launches VALENTINE’S application

Feb. 2, 2011 - PRLog -- The core application, What Flower, is useful for anyone, whether you are passioned by flowers, or just looking for a special gift for someone dear. It consists of a database of over 240 flowers, arranged by name, color, meaning, season they grow in or region they naturally come from. The app helps you chose the perfect flower for every occasion, and makes the task of buying flowers much more easy.

Radu Oprea, programmer at Cake Break talks about how the idea for What Flower came to his mind: "It was one of my own experiences that made me think of a flower app. I was dating a girl, and one day, I thought I'd make a good impression and buy her flowers. I didn't know back then that those flowers are only given at a funeral. Needless to say I never heard from her again."

The Valentine’s edition follows the What Flower Christmas update, which brought users a new option with the arrival of flower arrangements. Now you can not only search for the flower you need, but also find it arranged in a beautiful bouquet. Besides proposing a number of flowers and bouquets for Valentine’s Day, the new edition features a partnership with flowerpetal.com, an online flower shop who generously provided the photos for the bouquets. Also, in-app links were added so that the viewer can buy the bouquets directly from the flowerpetal.com website.

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The Cake Break team consists of four people (Radu Oprea and Ovidiu Naclad - Programming, Dragos Bardac - Design, Mazilu Larisa - PR & Marketing), who develop iPhone applications in their free time.