XYIENCE Takes on the East Coast with the Help of Sunoco, Sheetz

Feb. 8, 2011 - PRLog -- LAS VEGAS – XYIENCE, maker of Xenergy, the official energy drink of the UFC, announces two game-changing retail relationships, with Sheetz, Inc. and Sunoco, Inc. Between them, the two convenience store chains operate more than 5,000 branded retail locations in the Eastern and Midwestern U.S.

“We previously had little presence on the East Coast, but these new relationships put us on the map there, opening more than 1,000 doors, collectively, to XYIENCE,” says Reuben Rios, the company’s vice president of U.S. sales. “We’re looking forward to being asked, ‘How do I get XYIENCE into my sets and stores?’ even more frequently than we are now.”

Fuel provider Sunoco has 4,800 branded retail locations in 23 states, mainly in the East Coast and Midwest. Beginning March 2011, 818 corporate and 642 independently owned Sunoco stores will carry XYIENCE’s Xenergy Premium in Mango Guava, Cran Razz, Cherry Lime and Blu Pom. The locations included in the agreement span 16 states, from Maine to South Carolina. McLance Company, Inc. will provide supply chain management services.

Based in Altoona, Penn., Sheetz is a 50-year-old family-owned convenience store chain with some 365 high-energy locations. The 320-plus stores encompassed by the agreement with XYIENCE are in Maryland, North Carolina, Ohio, Pennsylvania, West Virginia and Virginia. Beginning in March 2011, Sheetz customers in those areas will find Xenergy Premium beverages including Mango Guava, Cherry Lime and Blu Pom.  XYIENCE will direct-ship its products to Sheetz, which self-distributes.

About XYIENCE (pronounced zy-ince)
Headquartered in Las Vegas, XYIENCE products support an active and healthy lifestyle and are held to the most stringent standards of excellence. Visit www.xyience.com for details.

Xenergy (pronounced zen-ergy)
Xenergy is the official energy drink the Ultimate Fighting Championship (UFC) and is one of the fastest growing brands in its category.  The first energy drink created by a nutrition company, Xenergy is a sugar- and calorie-free drink that’s fortified with vitamins.  All-natural flavors provide a consistent supply of energy, sans the “crash” inherent with most other energy drink brands.  Xenergy Premium flavors include Cherry Lime, Cran Razz, Mango Guava and Blu Pom.  Xenergy Xtreme flavors include Orange Fuel, Lemon Blast, Citrus Slam, and Cherry Rush.  Xenergy is available throughout the United States and Canada.

# # #

XYIENCE is the official energy drink of the Ultimate Fighting Championship (UFC). Xenergy, is one of the fastest-growing in its category. XYIENCE also produces supplements that provide ultimate nutrition for peak performance.