Mack The Transporter Roars Into Sydney - Life Size Replica Inspired by Disney-Pixar Cars

Feb. 8, 2011 - PRLog -- SYDNEY, AUSTRALIA: Get set to rev those engines as Mack the Transporter steams into Sydney this week for the official launch of the Disney-Pixar CARS Truck Tour. The year–long Australia wide tour sees Disney-Pixar team up with Mack Trucks Australia and V8 Supercars to provide fans and families with the ultimate Cars experience.

Mack the Transporter will make his first public, fully operational appearance, as part of Disney-Pixar CARS Truck Tour, at Sydney’s Mack Dealership, 49–51 Governor Macquarie Drive, Chipping Norton (Sydney) this Saturday 12 February from 10am-4pm.

Mack the Transporter is a full scale replica inspired by the highly anticipated release of Disney-Pixar’s Cars 2 in June 2011 on Disney Digital 3D, the sequel to the Golden Globe winning 2006 release, Cars. See the semi-trailer of Mack the Transporter fold out to reveal a whole world of entertainment zones and themed activity stations for the whole family. From Lightning McQueen’s slot car racing tournament to Mater's Activity Workshop, Doc Hudson’s Driver Training Track, Ornament Valley photography, Lizzie’s Curio Shop and the ultimate CARS PlayStation Racing Championships – there really is something for all ages!

Released in 2006, Disney-Pixar Cars has become a leading boys’ franchise around the world. Cars went on to gross $462M in global box office sales and is supported across The Walt Disney Company through films including consumer products, live theatre productions, park attractions including Cars Land planned for launch in 2012, music, a web site www.DIsney.com/Cars,  TV including the popular series of short form content: Cars Toons, home entertainment, video games – including the upcoming release of Cars 2: The Video Game supporting all major platforms, a virtual world www.WorldofCars.com, and books – with more than 75 new titles releasing throughout 2011 domestically, in addition to more titles on digital books and mobile applications.

“We are putting the pedal to the metal and are proud to bring the ultimate Cars experience through the Disney-Pixar Truck Tour to fans and families right around Australia. The year long, multiple city tour will ensure that everyone has a chance to experience the fantastic merchandise, fast-paced action and build excitement for the release of the Cars 2 in June 2011,” says Kylie Watson-Wheeler, General Manager, Licensing- The Walt Disney Company

"There is a perfect synergy between Disney-Pixar and the Mack brand, the character itself reflects the playful and hardworking aspects of the Mack brand which drive customers and fans alike to become so passionate about our product," said Dean Bestwick, General Manager of Mack Trucks Australia.

Mack The Transporter will be appearing at selected Mack dealerships, V8 Supercar events, Westfield shopping centres and other major events and festivals across Australia as part of the Disney-Pixar CARS Truck Tour. Go to www.disney.com.au/cars for more information.

-ENDS-

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Entertainment Store Group is also proud to produce live entertainment for some of the world's most popular childrens characters including Dora the Explorer, Ben 10, Yo Gabba Gabba!, The Simpsons, Bob the Builder, Angelina Ballerina and many more.