Small Business in the Branches Key Topic at Best Practices in Retail Financial Services Symposium

March 9, 2011 - PRLog -- What do banks need to change to make small business work in the branches?  Bankers attending the Best Practices in Retail Financial Services Symposium in Miami, Fla., March 13-15, 2011 will have a unique opportunity to hear what has worked in Zions Bank, Keybank, and Regions Bank in order to position their banks’ branches for small business growth.

On March 14, 2010 from 2:00 PM – 2:45 PM, Nick Miller, bank small business sales specialist and president of Clarity Advantage, will moderate the session entitled, “Small Business in the Branches.”  Joining Miller to discuss their branch small business programs will be Lori Chillingworth, executive vice president, small business, Zions Bank; Maria Coyne, executive vice president, Keybank; and Lynetta Tipton Steed, executive vice president & community banking division head, Regions Bank.  

Miller says, “Banks continue to experiment with structures and strategies to address small businesses. These three banks have been successful in several aspects of small business; we believe their ‘lessons learned’ about segmentation boundaries, compensation plans, and support structures point to practices that will be important for all banks as they increase attention on this segment.”

To learn more about the session and register for the 16th Annual Best Practices in Retail Financial Services Symposium, visit http://www.americanbanker.com/conferences/1_16/-1030041-1....

Contact:
Karen Tunks
Clarity Advantage
980-939-2112
karen.tunks@clarityadvantage.com

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About Clarity Advantage: Business banking consultant Clarity Advantage helps financial companies generate more profitable relationships faster with small and medium-sized business households by selling a full range of business and personal products through branches, call centers, and field sales forces. The company helps sellers communicate their value and brands through their sales processes and execute sales strategies in the field. Clarity clients have posted increases in household penetration, cross-sells, deposit volume, and loan volume. Visitors to Clarity’s website, http://www.clarityadvantage.com, can subscribe to “The Weekly Sales Thought,” a free eNewsletter and podcast focused on business-to-business selling and sales management.