Every Body Loves Lingerie Campaign: Because Small-Busted Women Have A Right To Beautiful Lingerie

March 10, 2011 - PRLog -- Editor of http://www.smallbustbigheart.com, Catherine, says, "The campaign is a reaction to the lack of AA-cup lingerie available on the high street, both in the UK and around the world."  

"Women with a small bra size should be able to walk into a department store or lingerie store on their high street and expect to find a decent choice in bra styles, just like women with bigger busts.  Instead, they either find nothing in their size, or they are offered a small selection, including plain T-shirt bras, mega-boosted gel bras and bras aimed at teens.  They can forget anything remotely fashionable, stylish or flirtatious."

Catherine has been spurred to launch the Every Body Loves Lingerie Campaign as a response to her readers' frustration at the difficulty they experience buying lingerie.  She believes that lingerie retailers should wake up to recent press coverage in the New York Times and other international titles that identified a group of small-busted women around the world that is body confident and loves fashion-forward, sexy lingerie.  

She says, "They are flocking to buy the ranges of small-cup lingerie specialists like Itty Bitty Bra, The Little Bra Company, Lailides, Eve's Apples and Lula Lu Petites, who sell their products mainly online.  But I feel it is time that they had greater lingerie choice on the high street.  That's what the Every Body Loves Lingerie campaign is about."

How to campaign for AA-cup choice
The Every Body Loves Lingerie Campaign urges small-busted women to take action.  A ready-made campaign letter can be downloaded from this blog post  -- http://smallbustbigheart.com/2011/03/every-body-loves-lin... -- to be presented, sent, or emailed to stores they feel are letting them down.  

Building the small-boob buzz
Anyone that is social media savvy is invited to share the link about the campaign through Facebook and Twitter.  There is also a Twitter hashtag, #EveryBodyLovesLingerie, which can be used when tweeting stores to ask directly (and politely) for better lingerie choice.

Catherine says, "I want small-busted women to see this campaign as a real chance to bring about a positive change.  If they are disappointed by the lack of lingerie available in their size in their high street stores, I urge them to take part in the campaign -- and take up their right to all the frills, lace, satin and silk they can handle."

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Small bust, big heart is THE blog for small-busted women, a place to celebrate the small bust and find out about lingerie and fashion that plays up its positives. It's a destination for small-busted women with big hearts and open minds.