Guam island targets Chinese tourists

March 30, 2011 - PRLog -- Guam, an island with sandy beaches and a rich cultural heritage. Not only is the island a top destination with newly–weds and couples on a romantic retreat but for people wanting to relax and experience a rich and diverse culture as well.

At the end of last year Guam launched its first and successful digital marketing campaign. In order to further engage and attract the Chinese tourists, GVB is launching a second campaign named “Suggest a Slogan to Win Your Trip to Guam”. Participants will be asked to select a background and write an eloquent and attractive slogan for Guam. After submitting the entry, participants will immediately be able to gain 8 votes from friends by sending them a link which will ask them to register and vote. Patrick Cooke, Vice-President of US Sales and Marketing of China Elite Focus declared "US Territories need now to realize that they need, as the US States, to have a proactive marketing campaign targeting Chinese travelers"

The campaign will have a duration of three months, from March till May, in which participants are able to submit their slogan. At the end of the campaign the first place winner will receive an one-week trip to Guam and the runner up will receive a prize sponsored by DFS and hotels.

“Guam is a small but thriving island which allows visitors to wind down, relax and take in all the cultural sights. Guam is still shrouded in mystery to outsiders with a rich and relatively unknown culture. Visitors are able to explore and discover the many facets of Guam and the hospitality of the people here which will create everlasting memories of splendor and warmth”. Said GVB General Manager Gerald S.A. Perez.

# # #

The leading marketing agency for tourism & travel Industry targeting the affluent Chinese Outbound tourists. China Elite Focus builds high impact marketing campaigns on the Chinese web for luxury hotels worldwide, Incoming Tour Operators, Tourism Boards.