"Language Impact" - new internal comms diagnostic launched

March 30, 2011 - PRLog -- Most people might observe that the choice and use of language has a pivotal role in the effectiveness of personal leadership; it also heralds and promotes organisational change, and gives meaning to the values and attributes of a brand.

Through words – as well as actions – business leaders seek buy-in or engagement with a vision; a deeper employee understanding and commitment to organisational change; and a positive climate for, and belief in, a successful future built around the launch, or revamp, of a brand.

A new diagnostic tool, Language Impact, designed by Paul Swift Coaching (www.paulswiftcoaching.com) and Lewis-Barned & Associates (www.lewis-barned.co.uk), aims to give business leaders a ‘heads up’ about the progress being made to put these key messages across to employees.

In particular, we seek to explore how and, to what extent, the language used and endorsed by leaders in organisations is perceived as:

-   Helpful, constructive and positive
-   Understood
-   Widely used or ignored
-   Used appropriately by others
-   Appreciated or loathed
-   A vehicle for subtle or overt coercion, manipulation and control or
-   An aid to a deeper understanding and collaboration.

The data gathered by the diagnostic gives business leaders an important insight into how their scripts and internal communications efforts are being received by the people who need to respond most positively to their call to action – their employees.

More information about Language Impact is available from the contacts displayed below.

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Lewis-Barned & Associates is a friendly firm of freelance copywriters for web & print media. Based nr London, clients include design & marketing agencies & some of the world's most successful companies. We specialise in the medical & healthcare sector.