Yamaha’s Winning Performance at AMA Superbike Reflected in Their Choice of Partner, CPI Resources

April 5, 2011 - PRLog -- Anyone who has ever been in charge of organizing or sponsoring an event knows that a successful event does not happen by accident, but rather by an enormous amount of hard work, sleepless nights, collaboration and, most of all, commitment.

Throughout their 26-year career, CPI Resources has been instrumental in creating successful events all across the country, such as Yamaha’s participation in the AMA Superbike series at Florida’s Daytona International Speedway earlier this month.
But it’s not just the promotional items, banners, tents and signage that CPI Resources supplied to Yamaha that differentiates them from their competition; it’s their attitude towards their customers. Any vendor can supply products to a company, but CPI Resources goes further, becoming a partner to their clients. They understand that the action-sports industry is fast-moving and dynamic, filled with people who are passionate about their brand, their products, their customers and the environment. They are looking for companies run by people who share their commitment to quality, pride in craftsmanship and dedication to achievement, and that’s why they choose CPI Resources. CPI Resources have proven time and time again that they are a solution-driven company.

“At Yamaha, we strive to not only be the best team on the track but to represent our company and sponsors as professionally as possible,” explains Tom Halverson, Yamaha’s Road Race Team Manager. “Last year we gave CPI a shot at producing some promotional items and they came through with quality product ahead of deadline. We called them again this year when we needed to re-brand our entire pit set up for Daytona, and although there were some tight deadlines, CPI delivered and we were very happy with the results. The CPI team is great to work with and have done whatever it takes to meet our expectations.”

The recent upset in the economy has changed the way everyone does business, and what companies are looking for now are partnerships that they can depend on, businesses to partner with who have the experience and capability to be flexible, responsive and, ultimately, deliver. Companies, in the action-sports industry and beyond, choose CPI Resources as this partner because they succeed at being more than just suppliers, but provide marketing strategies based on extensive experience with clients such as Sketchers, Boost Mobile, Billabong, Vans and DVS to provide the most return on investment.


Whether you have an event in Daytona, need a bus wrapped with your logo in Chicago or need a nationwide product launched with packaging, fulfillment and distribution, CPI Resources will be your partner in making it a success.

A woman-owned company started in 1985, CPI Resources has specialized in developing printing solutions for every need, from advertising and collateral to events and displays, plus promotional items and e-commerce projects. As one of California’s most trusted marketing resources, CPI Resources is proud to list as their clients some of the world’s top companies, including Sketchers, Toyota, Yokohama, Scion, Linksys, Ricoh, Virgin Mobile and Boost Mobile. For more information on the scope of CPI Resources’ services, please visit their website at http://www.CPIResources.net.

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