Audiobahn Launches “The Legend” Ad Campaign for 2011

April 13, 2011 - PRLog -- Audiobahn announced that they have launched a spring 2011 advertising campaign highlighting their fiery return to the mobile electronics industry. The campaign, titled “The Brand-The Lifestyle-The Legend” debuted in March with a series of 12 ads each highlighting Audiobahn’s theme, products and celebrity ambassadors. This marks Audiobahn’s largest ad campaign to the consumer market since “Hear the Tradition” in 2007 and “What’s Your Edge?” in 2004.

“In late 2010 prior to the SEMA Show, we re-introduced our ‘Audiobahn is Back’ promotional campaign aimed primarily at industry insiders & media contacts, dealers and retail customers,” said Nasser Abo Abdo of Investech Audio Group, parent company of Audiobahn. “Then immediately following the 2011 International CES Show, we released our extended marketing and promotions campaign to reach our target audience-- car audio enthusiasts around the world.”

In January 2011, Audiobahn unveiled their complete product line-up including the new-and-improved Immortal Series Subwoofer, the fierce A50005J Intake Series Amplifier, the popular Low-Profile Subwoofers and the all-new DJ Pro Series Speakers and DJ Headsets. They rolled out a full promotional campaign introducing their products with a new company website, Facebook/Twitter/YouTube Pages, 2011 product catalogs, posters, BAHN Girl spokesmodels, weekly press releases, consumer contests, product sponsorships, targeted email blasts, attendance at trade and consumer shows, and “The Legend” ad campaign.

Audiobahn’s ad campaign can be seen on websites such as DUB Magazine (dubmag.net), Performance Auto & Sound (pasmag.com), 12 Volt News (12voltnews.com), Mobile Electronics (me-mag.com), and Facebook ads (facebook.com/audiobahncaraudio). Over the course of the next few months, Audiobahn will roll out more ads and extend its reach to online audiences and websites in the extreme sports & lifestyle, urban lifestyle, import car scene, sport trucks, and various music categories.

The ads were produced and managed by Audiobahn’s Los Angeles-based marketing agency, RAINDEO | BEAUTIFUL.

“The Audiobahn marketing campaign for 2011 is in full-force,” voiced Rainier de Ocampo of RAINDEO | BEAUTIFUL. “We began the show season strong with a marketing blitz for Audiobahn with a heavy emphasis on interactive marketing including social media, email marketing, e-newsletters and online consumer contests and promotions. The consumer audience has responded positively to Audiobahn’s product giveaways, partnerships with celebrities, and promotional partners such as Universal Music Group, the Los Angeles Clippers, Maisto Toys, KIIS FM Radio, various DJs/music producers and Spring Break Nationals Show to name a few. We’re looking forward to continuing these promotional efforts for the benefit of Audiobahn dealers, customers and consumers around the world.”

About Audiobahn

Audiobahn is a worldwide leader of car audio entertainment. Since 1997, Audiobahn continues its commitment to provide innovative car audio technology and award-winning designs. The company manufacturers premiere, high-performance audio equipment for the automotive after-market industry. Audiobahn is headquartered in Buena Park, California and is owned by parent company, Investech Audio Group.

Over the years, Audiobahn has been known just as much for its lifestyle marketing as it has for its line of exceptional car audio products. In addition to single-handedly setting trends and changing the face of mobile entertainment, celebrities and brand ambassadors in music, sports, television, film, music videos, video games and toys have embraced Audiobahn’s dominance.

For more information on Audiobahn visit www.audiobahn.com or follow them on Facebook, Twitter and YouTube.

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RAINDEO | BEAUTIFUL can be reached at media@raindeobeautiful.com for all media and marketing requests.