Scott McDonald to present at ISNworks Spring Summit May 20-21, 2011 Knoxville, TN

April 29, 2011 - PRLog -- Scott's most popular Topics are:

U.S. Census & YOUR Business Future

Census data have implications for your business and they are huge. Scott McDonald, America’s foremost small business and practice demographer presents this detailed and relevant lecture to teach business owners and professionals how national, regional and local population trends are affecting them and will affect them through the life of their careers and their practices.

Mind Games: Win The Decision Making Progress

You only THINK you know why people do what they do. Research has shown that there is much more than meets the eye when it comes to how people make decisions. Why do people choose YOU or SHOULD choose YOU? Everyone is in the business of people. Everyone needs the rules of reading the wants and needs of other people. They must influence others to accept recommendations, follow-through on treatment and services, pay bills and, sometimes, just show up. Mind Games teaches the decision making processes of OTHERS. It will reveal how emotions and logic interplay with values to know what people REALLY want and REALLY need to create a strategy to affect those decisions in your favor. It will lay the groundwork for every human contact in a very entertaining and informative way.

Communicating Diagnosis Effectively

This program will provide doctors and their staff specific instruction on how to help them communicate persuasively with patients and each other. This will facilitate follow-through, collections, treatment plan acceptance, and interpersonal communications of all types. It was originally created as a means to help doctors avoid patient and staff conflicts pro-actively. This is sometimes necessary to avoid problems which can become law-suits and peer review cases. By taking a scientific and reasoned approach to interpersonal communications, everyone in the office will benefit.

Handling Complaints and Difficult People

Complaints are like death and taxes: you can always count on them. This course will help people in customer relations, sales, and management to learn the art and science of handling complaints and turning them to their advantage. Handling Complaints and Difficult People is funny, inspirational and extremely practical as it takes participants through the steps to defuse and then use unsolicited comments. It will also provide the tools a person needs to deal with Chronically Difficult People.

Sharing Bad News

Whether you are a doctor, a business owner, public relations professional, law enforcement officer, or clergyman, it may fall to you to deliver the worst news anyone will every hear. This is an upbeat and informative program that will discuss exactly WHAT to say, HOW to say it, WHEN to say it, WHERE to say it, and do it all without going crazy. This remarkable presentation is offered by two Bad News experts: a nurse and a human resource professional. Johnson & McDonald will pull no punches and they will be specific.

The Lost Art of Dating

One of the funniest and most useful programs any person who is single-who-does-not-want-to-remain-single can ever attend. Created from the point of view of a loving and experienced friend, the REAL rules of dating in the 21st Century are demystified and energized. Is it true that people dated successfully 3,000 years ago? Is there anything we could learn from Einstein about how to attract women? What did Brigham Young know that you don’t? Sorry, Buddy, unless you attend, you may never successfully join the gene pool. And, Lady, there are five things you can do to make yourself the object of desire of GOOD men

About Scott McDonald:

Scott McDonald is owner and president of Scott McDonald & Associates, a firm specializing in marketing services and research for professional practices, The company is a low-cost, high results option to advertising agencies and marketing consultants. The company has been serving general and specialty practices for over 25 years.

The company is the largest provider of detailed demographic and marketing analysis to dental practices in the United States.

Scott is the former Marketing Manager for the California Dental Association.  He helped start organized dentistry’s first efforts in public relations and advertising shortly after the regulations of professional marketing changed in 1977.  Since that time he has worked with dental practices and associations across the U.S. and Europe.

During his career, Scott McDonald has set the standard for communications, demographic, and psychographic applications for dentistry.  He has written several articles for national and state dental organizations on the topic.

As a facilitator and moderator for dental organizations, Scott has helped volunteer leaders in more than 150 societies and associations with strategic planning and organizational communications.

He resides with his family in Sacramento, California.  He is the Past-President of the National Speaker’s Association, Sacramento Chapter where he coaches and consults for other professional speakers. His extensive background in platform skills AND technical expertise in dental marketing make him an informative and highly entertaining presenter.

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ISNworks ( www.isnworks.com) is a full service marketing company that markets speakers, coaches, trainers, consultants and authors. Our focus is to market them to increase their business and their fees.