Localize Your Website for Effective Results in Foreign Markets

May 4, 2011 - PRLog -- Localization is part of the larger process of product translation and cultural adaptation (for specific countries, regions, or groups) to account for differences in distinct markets, a process known as internationalization and localization. Localization is not merely a translation activity, because it involves a comprehensive study of the target culture in order to correctly adapt the product to local needs.

The localization process is generally refers to the cultural adaptation and translation of software, video games, and websites, and less frequently to any written translation (which may also involve cultural adaptation processes). Localization can be done for regions or countries where people speak different languages, or where the same language is spoken with regional dialects. For example, different dialects of Spanish, with different idioms, are spoken in Spain than are spoken in Latin America; likewise, word choices and idioms vary among countries where English is the official language (e.g., in the United States, the United Kingdom, and the Philippines).

The German American Chamber of Commerce in Colorado presents a business luncheon seminar on how to modify your Website and marketing materials for foreign customers. At the luncheon Gavin Drake, Vice President - Marketing with Quark, Inc. will discuss localization of Websites and other marketing materials for improved results when doing business abroad.

Cost for this business luncheon which includes lunch is $25 for members of the GACC-CO (and affiliated organizations) and $30 for non-members.
Reservations are required for this event. The business networking luncheon, open to the public, will be held at the Avenue Grill on 17th Avenue in Denver at noon on May 19, 2011. Reservations are recommended via email to: Maricle (at) GACC-CO.org or via telephone to (720) 536-4662. More info at http:www.gaccco.org.

About the speaker. Gavin Drake, Vice President - Marketing for Quark, Inc., is responsible for the global marketing initiatives across Quark's desktop, enterprise, and small and medium business software and services. He oversees Quark's global marketing efforts, including corporate communications, creative services, online marketing, events, and direct marketing. His background includes over six years in various leadership positions in Switzerland and the United Kingdom.

Quark Inc. (http:www.quark.com) is a leading provider of publishing software for professional designers, small and mid-sized businesses, and large organizations in more than 160 countries. Quark is revolutionizing publishing by setting new standards in XML-based publishing across print, the Web and digital media as well as by helping owners and employees of small and mid-sized businesses promote their products and services easily, professionally, and affordably. Denver-based Quark is privately held.

About the GACC-CO: The German American Chamber of Commerce - Colorado Chapter is the initial contact for German companies considering business in the Rocky Mountain region and connects German decision-makers with their U.S. counterparts. On the Web: http://www.GACCCO.org or telephone 303 837-1146.

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The German American Chamber of Commerce - Colorado Chapter promotes international business between companies in the Rocky Mountain region and Germany and other German speaking countries of Europe. On the Web: www.gaccco.org .