The SAS Group takes an alternative approach to corporate social responsibility in 2011

May 10, 2011 - PRLog -- The SAS Group takes an alternative approach to corporate social responsibility in 2011

London - The SAS Group, an international provider of managed and professional network services has announced the launch of its 2011 corporate social responsibility programme, a cause-related initiative which focuses on supporting charities closest to the hearts of its customers, rather than nominating a charity itself. The managed services specialist hopes to raise at least £20,000 for charity by making donations on behalf of customers who participate in the company’s marketing and referral programmes. It also plans to donate a further £10,000 to support fundraising initiatives for a charity nominated by its employees.

“In 2010, we received outstanding support for our nominated charity, the Motor Neurone Disease Association, and were able to donate more than £26,000 to the cause,” said Charles Davis, CEO for the SAS Group. “This year, we wanted to build on that success by creating a programme that is not only important to SAS but is also relevant to the customers who work with us.”

The SAS Group hopes that by taking an alternative approach to cause-related marketing, some of the smaller, less well established charities will also have the opportunity to benefit from the programme.

“We know that supporting a potentially significant number of charities could be an administration nightmare and I’m sure a lot of company would question the value of our approach from a branding perspective,” said Davis. “What we hope to gain from it is the opportunity to strengthen the relationships we have with our customers while, at the same time, benefiting a number of worthy causes.”

The SAS Group plans to raise money for the charities nominated by its customers by launching a series of programmes that encourage customers to participate in business initiatives for press relations, social media marketing, research and referrals in return for a donation to their charity fund.

To allow the company’s customers, partners and employees, along with supporters of the initiative, to chart its success with the campaign, the SAS Group will report on its progress on Twitter at http://twitter.com/thesasgroup, and on Facebook at http://www.facebook.com/TheSASGroup.

More information on the programme is available at www.sas.co.uk/world-free-project.


About the SAS Group

The SAS Group is a major UK and international provider of managed and professional network services.  In partnership with leading technology organisations including BT, Cisco, Microsoft, HP and Symantec, the company specialises in the delivery and management of unified voice, data and video communications solutions.   Founded in 1989, the company’s headquarters are based in Horsham, 30 miles south of London in West Sussex.

For more information about the SAS Group visit: www.sas.co.uk

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