PPOC Partners with Boston Interactive to Launch Inaugural Website

May 19, 2011 - PRLog -- Boston Interactive, a Boston-based web design and interactive marketing firm, is proud to announce the launch of the new website for Pediatric Physicians' Organization at Children (PPOC) (www.ppochildrens.org). PPOC is comprised of more than 200 physicians in 75 primary care practices and serves as the Boston area’s sole pediatric physician organization. The organization strives to strengthen its members’ ability to deliver the highest quality patient care by creating a community for local pediatric physicians.

PPOC had no prior online presence and sought a website to generate confidence in both organization members and the public. The goal was to foster a sense of pride among members and to become trusted and valued by the community. The website needed to appeal to numerous audiences while ultimately supporting PPOC’s dedication to children. Partnering with Boston Interactive, a website was created to successfully support PPOC’s goals and overcome the challenges of targeting multiple audiences.

Boston Interactive developed a website that serves as a useful resource for every user. All visitors to the general public facing site are provided with access to practice directories as well as organization facts and news. The site is presented in a modern design using the Smartwebs content management system.

A major need for PPOC was a secure login area for members with 5 tiers of access. The portal includes additional resources such as an RSS feed for the latest industry news, a member event calendar and discussion thread for the physicians.

“Creating a website that connects with multiple audiences and encourages feelings of trust allows for the organization to utilize this online presence as a community” said Chuck Murphy, Founder and CEO of Boston Interactive. “By doing so for PPOC we intend to help strengthen the organization’s identity by increasing membership and perceived value.”

About Pediatric Physicians' Organization at Children’s (PPOC) – Founded in 1999, PPOC is a nonprofit organization comprised of 200 physicians affiliated with Children’s Hospital Boston. The organization operates under the mission of providing children with the highest quality patient care by allowing its members to share experiences and best practices. PPOC is led by President Gregory J. Young, MD and a board of directors. The organization works to develop health initiatives and recently earned PPOC national recognition for its extensive asthma research.

About Boston Interactive – Boston Interactive was founded in 1999 and has successfully implemented custom interactive marketing solutions for hundreds of clients, ranging from mid-sized to Fortune 500 corporations to non-profit organizations. With experience and expertise spanning numerous industries including healthcare, biotech, technology, higher-ed, and non-profit, Boston Interactive has been named a 2010 Top Agency by BtoB Magazine and was listed as the 10th fastest growing company in Boston on the Boston Business Journal’s Pacesetters 2010 rankings. More information about Boston Interactive can be found at www.bostoninteractive.com.


Press Contact:

Boston Interactive
Bethany Barker
Interactive Marketing Manager
617.241.7977

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Boston Interactive is a web strategy, design and interactive marketing firm focused on creating effective web-based solutions that deliver tangible business results.