Luxe Men's Fashion Label, Stinson R. Ely, Adds Holland & Sherry Fabrics to Dress Slack Collection.

June 1, 2011 - PRLog -- San Diego, CA. Andy Stinson, luxe fashion’s longtime brand imaging whiz turned menswear designer, today announced striking a second fabric alliance for his soon-to-launch, Stinson R. Ely Collection. This latest, with Holland & Sherry, is for dress slacks, exclusively, and dramatically expands the fledgling brand’s ritzy array of brightly colored, winter-weight gabardines and flannels.


Today’s announced deal adds Holland & Sherry to Lochcarron of Scotland as Stinson R. Ely’s two cloth resources and allies what are arguably the world’s two oldest and most prestigious weavers of luxury woolens. It also promises a slack collection interpreted in heavy, English-style "winter weights." Both Britannia weavers, Savile Row’s Holland & Sherry touts a near-170-old history matched only by Lochcarron of Scotland, itself a 200-plus-year-old, still family-owned boutique weaver whose River Tweed mill crafts the world’s most luxurious, artisan crafted Tartans and flannels.


Strategically, the between-the-lines message in today’s announcement predicts nosebleed pricing and signals an even further narrowing of Stinson R. Ely’s already sliver-thin focus on a target audience of well-heeled dandies who habit menswear’s ultra-luxe niches. Rochester, New York’s Adrian Jules – itself hailed by in-the-know sartorialists as America’s premier maker of artisan hand-sewn clothing – will hand-craft the Collection’s dress and formal slacks.


Although Stinson declined to reveal retail prices, the combination of Adrian Jules’ Old World hand-make with cloth weavers Lochcarron of Scotland and Holland & Sherry, assures a dress and formal slack collection without rival, the world over, and promises retail prices in the $600 to $700 range, a wafer-thin niche with barely a handful of rivals.


Though few in numbers, Stinson R. Ely’s short list of rivals – all top Italia brands – rank among the world’s most aggressive fashion marketers and include the likes of Kiton, Zanella, Brioni, Barbera, Incotex, and Canali. All are rivals Stinson has successfully battled before on behalf of his agency’s list of Americana clients.


A widely renowned dandy, Stinson’s own design rep is for tastefully juxtaposing often flamboyant design twists atop classic design themes, then interpreting his retro-modern design cocktail in bold, adventurous coloring. His inaugural collection delivers on those expectations, in spades. Anchored by a risk-the-ranch revival of the iconic, ‘40s-era Hollywood Waistband dress slack, an Americana fashion classic that hasn’t been voguish in nearly 70-years, Stinson’s double-dare collection also reprises pleat fronts and bets heavily on their returning popularity.


Once the signature of the silver screen’s most dashing, matinee idols, the Hollywood Waistband’s physique flattering, sleight of hand knack for transforming Tinsel Town’s legendary leading men into long-legged, he-hunk Adonises won the Hollywood Waistband dress slack its enduring sobriquet and turned its high-waisted design into the world’s top fashion craze of the 30's and 40's.


A faithful reprise of the original design, Stinson modeled his line-up of Hollywood Waistband dress slacks in a mostly two-pleat front silhouette. But his most avant garde look is the Astaire Collection, a design modeled after the 4-pleat-front, Hollywood Waistband slack Fred Astaire re-designed and nicknamed his "third dance partner."


Equally risky, Stinson chose a color story that snubs the expected list of Fall-hued earth-tones and instead touts a Spring-like palette that tilts heavily toward jewel-tone brights and includes Ketchup Red, Eggplant, Raspberry, Burnt Orange, Butterscotch and others.


Despite his luxe label’s freshman status, Stinson ranks a veteran designer who boasts an enviable list of design clients. Over his brand imaging firm’s 22-year tenure, Stinson and his longtime partner and co-designer, Robbi Ely, created the press and editorial collections for a bevy of top American and British luxury labels, including Robert Talbott and Audrey Talbott, Cole-Haan, Martin Dingman, Tommy Hilfiger, Insignia Design Group, Pantherella, Seaward & Stearn and others.


About Stinson R. Ely:
Born from the 22-year-old, Stinson/R. Ely & Partners, Inc. – the brand imaging, design and PR firm formed in 1988 by Andy Stinson and Robbi Ely -- the debut collection of their luxe menswear brand features neckwear and pocket squares, dress slacks, sport coats, hosiery and dress shirts.


Bereft of basics, it’s a dandy’s collection, exclusively, its designs inspired by the Duke of Windsor and popularized by Hollywood’s dashing, silver screen idols.


Completed shortly before her passing, 18-months ago, Stinson R. Ely pays tribute to the design genius of co-designer, Robbi Ely, an ardent minimalist whose own design influence, time and again, proved the ageless saw that the most visually dramatic designs are those reduced to their simplest elements.


Stinson R. Ely -- along with its parent, Stinson/R. Ely & Partners – are headquartered in San Diego, California, at 8775 Aero Drive. Zip code is 92123. Website is http://www.stinsonrely.com. Fall-Winter 2012 "look book" is available in print or PDF versions. Phone for Stinson/R. Ely & Partners corporate offices, Stinson R. Ely, or its co-designer, Andy Stinson, is 858-573-1698.


Stinson R. Ely is a founding member of the Alliance of American Luxury Makers (ALM). Visit the ALM blog at http://americanluxurymakers.tumblr.com/



Contact:
J. Andy Stinson, co-designer
858-573-1698
http://www.stinsonrely.com


Bobbi Koller, associate designer
858-573-1698
http://www.stinsonrely.com

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Stinson/R. Ely & Partners is a 25-year-old, San Diego- and New York-based public relations and publicity firm specializing in fashion designers and luxury-niched fashion brands. American brands and designers are the company's exclusive focus.