Service of Specialty Stores: NY Cake, a fun place for bakers—amateur and professional

June 30, 2011 - PRLog -- “If you like to bake or dream of making cakes, pies and cupcakes, visit NY Cake in Manhattan,” recommends Jeanne Byington on her blog, “The Importance of Earnest Service.” The specialty store has been in business about 30 years wrote the PR, marketing and communications specialist. “I didn’t need it before because other venues like card shops and convenient party stores carried what I was looking for. Most no longer do or they are out of business.

“At N.Y. Cake there are unusual birthday candles, shelves filled with sugar calla lilies, roses and rosebuds in a range of sizes and colors as well as daisies, magnolia and other blossoms. Along with small silver and gold balls–drageés–I saw giant pearls, leaves, marzipan fruits, containers of multi-colored sprinkles and a color wheel’s worth of sugar crystals.” There is also an assortment of cake, pie and cupcake making equipment.

About the service, Byington wrote: “A man stood at a key juncture of the store to point out what customers were looking for as soon as he saw someone’s confused or frustrated expression. I recommend that you take a quick look around before you ask him for directions to take in the selection.”

As larger stores cut down on inventory and eliminate specialty items that don’t generate appropriate sales margins Byington asked: “Do you think we’ll revert to more such specialty stores? What are your hobbies and what are your favorite places to feed them?

Are there any specialty stores you miss or could use?”

Visit http://blog.jmbyington.com/?p=4839 for the complete post and comments on The Importance of Earnest Service, a blog about customer, earnest, quality, courteous and all sorts of service.

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J M Byington & Associates, Inc. is a boutique public relations, communications and marketing agency that creates and directs successful programs and campaigns for international corporations, associations, family-owned businesses and entrepreneurs.

Jeanne-Marie Byington, president, is a gifted writer and marketing strategist who crafts press releases, fact sheets, speeches, sales and marketing materials, PowerPoint presentations, brochures, catalogs, web and feature copy. In addition to interfacing with media, she names product lines, directs special events, workshops and product launches. She founded “The Importance of Earnest Service” blog in November 2008 to address courteous, quality customer and other valuable service.