TBK ready to boost the Italian software industry

July 11, 2011 - PRLog -- Italy is the 4th largest economy in the European Union and the 6th largest worldwide. Over 60.000 companies are engaged with ITC related activities and together they employ close to 450.000 people or 2,1% of the workforce. However the total IT spending per capita in Italy is only around 20% of the US level and 35% of the German IT spending per capita.

“There is a formidable potential for digitalization in Italy”, explains Massimiliano Mazzer, partner at TBK Consult. “We are way behind other industrialized nations, yet the challenges we as a society face are no different from the rest of the western world.  We must improve productivity in private enterprises as well as in the public sector. A combination of software solutions and workflow optimization will be a major contributor to maintain the competitiveness of the Italian economy and provide the basis for maintaining the welfare that we have got used to.”

Mr. Mazzer is a senior sales and marketing executive with more than 20 years of experience from the Media and ITC industries.  He has worked for companies such as the Spark Group, Poste Italiane, Seat PG, Travelex, Intelligence Focus and Ink Publishing.  In 2002 Mr. Mazzer started a career as a management consultant focusing on new media, go-to market strategies and Internet start-ups.  Mr. Mazzer has a degree in Law from the University of Rome and was a logistics officer in the Italian Army.

“We are very pleased to have a senior executive such as Massimiliano Mazzer in the TBK network ”, explains Hans Peter Bech, CEO and founder of TBK Consult. “Italy has a tremendous need for digitalization, which can only be met by a combination of technology developed domestically and imported technology. Only a few big players and then thousands of very small companies characterize the Italian software industry. If Italy is to compete successfully in the global markets this must change.  The services TBK Consult provides can be instrumental for this change to occur. ”

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TBK Consult is an international management consulting company with a 100% focus on internationalisation in the software industry.

As of July 1, 2011 the company has offices in Denmark, Sweden, Norway, Finland, Belgium, The Netherlands, Germany, Austria, Switzerland, UK, France, Italy, Spain, Israel, USA, Canada, South Africa, Singapore and India. Over 50 senior consultants are working out of 30 offices serving clients in the software industry.

All TBK partners have substantial operational C-level experience with international sales and marketing of software products and solutions.