CPI Resources Replaces Ugly Scaffolding with Skechers Advertising

July 12, 2011 - PRLog -- What happens when life gives you lemons? You make lemonade. In the business world, the smart companies do the same thing. In New York, and other major cities with historic buildings, renovations and upgrades are a common occurrence, with scaffolding being a major component.

And when scaffolding covered all four stories and the entrance to one of Skechers’ largest New York City retail outlets, they called CPI Resources. CPI Resources takes care of all signage for the Skechers brand from coast to coast, whether it’s window signage or construction barriers.

On Manhattan’s 34th Street, CPI Resources designed and implemented vibrant, branded signage to effectively utilize the space for advertising while simultaneously distracting crowds from the scaffolding and sending them to their other New York locations, open for business. CPI Resources has also worked for Skechers internationally on the United Kingdom’s famous shopping thoroughfare of Oxford Street, where they created a backdrop display that camouflaged the renovation of an entire building.

“Skechers hires us because we take the project from beginning to end,” explains David Dalke, the Sales Manager for the Skechers’ account at CPI Resources. “From consultation, design, surveying and permit acquisition through to manufacturing, installation and servicing. We don’t just print signs.”

Like Skechers and other major brands, don’t let construction prevent potential customers on the street, in cars and on public transport from seeing your store. Choose CPI Resources as your partner in creating effective advertising to generate revenue, while reducing costs in executing your marketing plan.

The recent upset in the economy has changed the way everyone does business, and what companies are looking for now are partnerships that they can depend on, businesses to partner with who have the experience and capability to be flexible, responsive and, ultimately, deliver. Companies, in the action-sports industry and beyond, choose CPI Resources as this partner because they succeed at being more than just suppliers, but provide marketing strategies based on extensive experience with clients such as Skechers, Boost Mobile, Billabong, Vans and DVS to provide the most return on investment.

Whether you need a building wrapped with your ad in Manhattan, have an event in Chicago or need a nationwide product launched with packaging, fulfillment and distribution, CPI Resources will be your partner in making it a success.

A woman-owned company started in 1985, CPI Resources has specialized in developing printing solutions for every need, from advertising and collateral to events and displays, plus promotional items and e-commerce projects. As one of California’s most trusted marketing resources, CPI Resources is proud to list as their clients some of the world’s top companies, including Toyota, Yokohama, Scion, Linksys, Ricoh, Virgin Mobile and Boost Mobile. For more information on the scope of CPI Resources’ services, please visit their website at http://www.CPIResources.net.

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