Advantage BOSTON Partners with Boston Interactive to Launch New Website

July 18, 2011 - PRLog -- Boston Interactive, a Boston-based web design and interactive marketing firm, proudly announces the launch of the newly designed website for Advantage BOSTON (www.advantageboston.com). The market leader for large scale and end-to-end management, Advantage BOSTON promotes Boston’s world class meeting venues, namely the Boston Convention and Exhibition Center (BCEC) and The Hynes Convention Center. The company uniquely positions itself by providing event planners with a unified source for all related event services. The new website, created by Boston Interactive, reflects this point of differentiation and elevates Advantage BOSTON’s position as an industry leader while providing their users with dynamic, interactive tools.

In order to promote their industry leadership, Advantage Boston decided to expand and improve their online presence and marketing strategy. Boston Interactive designed a website with the goal of increasing visitor traffic, showcasing meaningful content, and appealing to multiple audience segments. The website serves as a voice for clients through testimonials and entices prospective clients through educational resources. Boston Interactive designed the new website with intuitive navigation allowing users to easily access the content they seek. Rich social media platforms, a sleek photo gallery and compelling graphics engage users and draw them back for return visits.

A major aspect of the website redesign includes a secure member login area where users gain access to rewards and additional tips. Planners are also able to receive timed notifications with event updates and tips by simply entering in their email addresses. The website also features dynamic hotel and venue finders which serve as a resource where users are able to see locations overlaid onto an interactive map. These features serve to promote locale Boston hotels and venues as first choice destinations.

“Our goal was to create a dynamic and professional website that promotes Advantage BOSTON as the premier choice for event planning needs” said Chuck Murphy, CEO & Founder of Boston Interactive. “We are thoroughly pleased with the result and are confident that this marketing tool will help secure Advantage BOSTON as an industry leader.”

About Advantage BOSTON – Advantage BOSTON’s principal mission is to promote Boston’s world-class meeting venues (the Hynes Convention Center and The Boston Convention & Exhibition Center (BCEC) and related event services. The company holds a unique market position as it provides a unified source for all of a planner’s coordination and communication needs. Advantage BOSTON has recently become the market leader for large scale, end-to-end event management.

About Boston Interactive – Boston Interactive was founded in 1999 and has successfully implemented custom interactive marketing solutions for hundreds of clients, ranging from mid-sized to Fortune 500 corporations to non-profit organizations. With experience and expertise spanning numerous industries including healthcare, biotech, technology, higher-ed, and non-profit, Boston Interactive has been named a 2010 Top Agency by BtoB Magazine and was listed as the 10th fastest growing company in Boston on the Boston Business Journal’s Pacesetters 2010 rankings as well as the 21st fastest growing interactive agency in 2011. More information about Boston Interactive can be found at www.bostoninteractive.com.


Press Contact:

Boston Interactive
Bethany Barker
Interactive Marketing Manager
617.241.7977

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Boston Interactive is a web strategy, design and interactive marketing firm focused on creating effective web-based solutions that deliver tangible business results.