Web Future: Sites Not As Important as Online Image, Seattle Biz Coach Terry Corbell

July 19, 2011 - PRLog -- Dynamic digital-age changes mean that your overall Internet image will supersede the value of your Web site, says Seattle Biz Coach Terry Corbell, who provides tips for your Web-reputation success.

“Whether you’re a new or established business, it wasn’t that long ago that a strong Internet presence meant having a great Web site with a top ranking,” writes The Biz Coach (http://www.bizcoachinfo.com).  

“Partially, that’s still true but the competitive marketplace continues to rapidly change daily, which means the No. 1 marketing objective should be a vibrant, integrated presence,” he points out.

“In other words, what matters most is your total Web image – your Web site is an important secondary consideration,” says Mr. Corbell.

He says your challenge is to achieve a proper balance.

“Naturally, it’s important to develop online relationships with social media and other strong Web sites,” writes the profit professional. “They will enhance your Web image until it achieves a dominant position in your niche. So, an integrated approach works best.”

But he warns about too much emphasis on Facebook.

“A Facebook page can trump the value of your Web site,” he cautions. “Harness the power of Facebook, but don’t let it make your Web site irrelevant. Use due diligence to capitalize on Facebook.”

Besides, he writes, Facebook appears to be approaching the end of its product life cycle. Among other factors, Facebook has been losing relevance among young people, and has lost members in North America and parts of Europe (http://www.bizcoachinfo.com/archives/7164).

For new and existing Web sites, he provides 21 strategies for an integrated Internet approach: http://www.bizcoachinfo.com/archives/7457.

As a business portal, The Biz Coach has hundreds of “Proven Solutions for Maximum Profits” in these topics: Planning, Operations, Marketing/Sales, Finance, Tech, Public Policy, HR, and Wall Street.

The Biz Coach also has informative videos from authoritative media sources on late-breaking events: World, U.S. Business, Economy, Sci-Tech, Health and Sports.

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Seattle Biz Coach Terry Corbell is longtime columnist and business-performance consultant. The profit-professional publishes performance-enhancing strategies at The Biz Coach: http://www.bizcoachinfo.com, Proven Solutions for Maximum Profits.