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Follow on Google News | CITEM and international experts set in motion a bigger Manila FAME InternationalThe Philippine Department of Trade and Industry through the Center for International Trade Expositions and Missions aims to synchronize the country’s efforts towards making the October edition of Manila FAME International a bigger show.
By: CITEM CITEM Executive Director Rosvi Gaetos, in keeping up with the direction to position the Manila FAME International as a design trendsetter while, at the same time, enhancing opportunities for an increased export sales, has asked the services of one of the world’ standards at par with the world’s best.” Having had worked with leading retailers such as Freedom (Australia), Crate and Barrel (U.S.A.), House of Fraser (U.K.), and Printemps (France), Cleghorn is expected to introduce a better and more defined brand essence and personality of the Manila FAME International and the Philippine furniture and houseware industries. As part of the Merchandise Design Consultancy Program of the October show, he will also get into the details of instituting sophistication in brand and product development of 30 selected exhibitors, as well as provide guidance on the best commercial application of exhibition spaces. “The goal is to bring to the fore the Filipino sense of class for each and every product to be featured in Manila FAME International,” "Trend now is where the big dollars are," Cleghorn strongly pointed out. "I'm looking forward to helping the country increase its exports and see it prosper," he mused, as he asserts that the potential of great Philippine made products is exciting, and the focus should be on what buyers want and that great attention should be paid on the current demand of the market. "The workshop is just the start. And the expectation is that, once we've got all these great inspiration done, all the stakeholders will have to get busy to get ready in time for October." Also sharing her extensive knowledge on product design and development is Linda Simpson, who is currently the president of Imagination Network based in Massachusetts, U.S.A. Having started as a buyer for Bloomingdale's, her career skyrocketed; The Manila FAME International, the flagship project of CITEM, has been instrumental in the development of Philippine home and fashion lifestyle industries for more than two decades. Set on October 16-19, 2011 at the SMX Convention Center in Pasay City, it is the only accredited event in the country by the Union des Foires Internationales (UFI), a Paris-based association of trade fair organizers. Experiencing a 45% increase in comparative sales from April 2010 to April 2011, Manila FAME International is gearing up for a bigger and more exciting show for its 54th edition this October through expanding design driven merchandise and introducing new export-ready companies. For more information on Manila FAME International, please visit www.manilafame.com or email manilafame@citem.com.ph. # # # The Center for International Trade Expositions and Missions (CITEM) is an export promotions arm of the Philippine Department of Trade and Industry. End
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