Boston Interactive Launches New IC Federal Credit Union Website

Aug. 10, 2011 - PRLog -- Boston Interactive is pleased to announce the launch of the new website for IC Federal Credit Union (iccreditunion.org). ICFCU provides consumer financial services to the Massachusetts communities of Fitchburg, Leominster, Westminster and Ayer. The new website aims to communicate the unique values of ICFCU in order to empower current users and attract new customers.

Boston Interactive strategically designed the website to appeal to a wide audience and communicate the friendly, helpful culture of ICFCU. The site aims to foster a sense of trust and safety within users through a professional look and feel. A well structured navigation system provides members with clear pathways to frequently sought information such as branch locations and loan rates. Testimonials and an expanded HR section promote hiring opportunities, while educational content entices new members and introduces them to additional services.

Developed using the Smartwebs content management system, ICFCU’s website was designed to increase search engine traffic and attract younger audiences through the promotion of newer technologies. This includes content specifically related to mobile phone banking, RSS feeds and social media outlets.

To see the transformation visit http://www.bostoninteractive.com/portfolio.asp?icfcu.


About Boston Interactive – Boston Interactive was founded in 1999 and has successfully implemented custom interactive marketing solutions for hundreds of clients, ranging from mid-sized to Fortune 500 corporations to non-profit organizations. With experience and expertise spanning numerous industries including healthcare, biotech, technology, higher-ed, and non-profit, Boston Interactive has been named a 2010 Top Agency by BtoB Magazine and was listed as the 10th fastest growing company in Boston on the Boston Business Journal’s Pacesetters 2010 rankings as well as the 21st fastest growing interactive agency in 2011. More information about Boston Interactive can be found at www.bostoninteractive.com.


Press Contact:

Boston Interactive
Bethany Barker
Interactive Marketing Manager
617.241.7977

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Boston Interactive is a web strategy, design and interactive marketing firm focused on creating effective web-based solutions that deliver tangible business results.