F1 Glamour Rolls Into Glasgow as David Coulthard Launches New Tw Steel Special Edition at Rox

Aug. 15, 2011 - PRLog -- ROX, http://www.rox.co.uk, which was voted Retailer of the Year at the Scottish Fashion Awards 2011, was selected as the prestigious venue for the official UK launch of TW Steel's new range and hosted a glamorous event for fashion and media movers and shakers to unveil the new collection.

The stylish dual level store was given an F1 makeover for the event and guests were given the rare chance to see, and have pictures taken, with the F1 Lotus show car that had been located infront of the store in the Argyll Arcade. Inside guests enjoyed the F1 simulator that was set up in the store's thrill room and the F1 batack.

Lee McKenzie interviewed David infront of a packed audience and guests were treated to a Moet reception, Smirnoff Black French Martinis , St Mungo's beer from the WEST brewery and delicious YoSushi canapés.

The night's soundtrack came courtesy of Clyde 1's Adrian Coll while guests included Clyde 1's Knoxy, the BBC's Cat Cubie, STV's Sean Batty and a host of movers and shakers from Glasgow's fashion and media industry.

The TW Steel David Coulthard Special Edition has been designed to celebrate the stellar career of David Coulthard, who holds 13 Formula One victories having competed for Williams F1, McLaren-Mercedes and Red Bull Racing.

The TW Steel David Coulthard Special Edition reflects DC's passion for detail, while offering a bold, sophisticated look which perfectly captures the luxurious associations that come from his involvement in one of the world's most glamorous and appealing sports - motor racing.

The new range is in ROX stores now and online at http://www.rox.co.uk