Vitale introduces its natural hair care line Elentee Soy Organics

Aug. 22, 2011 - PRLog -- There has been a trending debate inside many different forums, blog articles and even salons that many women are going natural in contrast to having relaxed hair. In the world of entertainment, many celebrities like Jill Scott, Lauryn Hill and India.Arie just to name a notable few have been making this trend a reality for over a decade. While other entertainers use various alternatives such as weaves, lace-front wigs and extensions for a desired look especially when performing onstage or acting through a visual medium like TV, movies or even music videos.

Vitale a leader in the ethnic hair care market has created Elentee Soy Organics which is an exclusive line designed to provide protection, maintenance and incredible health to natural hair. This collection is infused with natural soy and herbal ingredients; it conditions and strengthens hair while preserving a beautiful natural look.

Within the line, there are products like the Braid Marinade, Braid Sheen, Locking Bees Wax, and the Twist & Lock Gel which appeal to women who wear their hair in braids or locks. It also deeply penetrates the hair and scalp for immediate results with daily usage.  While women who are in transition from relaxed hair and who sport weaves or wigs will truly benefit from the following products the Anti-Breakage Moisturizer, Waterless Shampoo, Weave Conditioning Shampoo and the Wig & Weave Shining Spray supplies moisture, adds body, shine and detangles.

"In making the move to natural, many women need the best product for their styling options. The Elentee Soy Organics line, exclusively improves the overall health of the hair especially women who wear their hair natural as well those who are transitioning from being relaxed. All of the products provide protection and are great moisturizers keeping the hair and scalp clean,"  explains Eunice Opoku VP of Sales & Marketing for AFAM Concept Inc.
By going natural and consistent usage of Elentee Soy Organics products, allows the hair consumer in transition to feel independent while also being creative in styling options.

Elentee Soy Organics is available in select beauty supply stores including Sally's Beauty Supply and online at www.vitaleproducts.com

The Elentee Soy Organics brand has received great reviews from bloggers who see the product as a necessity for the natural hair care community. Check out this product review from this spring's World Natural Hair Show which was in Atlanta, Georgia. The video blog review starts at the 5:30 mark discussing the Elentee Soy Organics Twist & Lock Gel.
http://www.youtube.com/watch?v=qZg7TFh04U8



About AFAM Concept, Inc./Vitale:
AFAM Concept, Inc., founded and purchased by JF Labs, Inc in 2003, manufactures, distributes and markets beauty and personal care products in over 50 countries around the world. JF Labs employs more than 150 employees worldwide, the firm’s corporate headquarters, plant and warehouse occupy an 180,000 sq. ft. facility in Chicago’s Ford City Industrial Park. AFAM Concept Inc. attributes its competitive position to both innovative products and term-loyalty of partnerships and clients.

It is the second-largest private packaging manufacture of ethnic brands. AFAM Concept Inc. product portfolio includes leading hair care brands Vitale Pro, Vitale, Vitale Olive Oil, Vitale Princess By Nature, Vitale Sensitive Scalp, Vitale Elentee Soy Organics, Vitale Mo’ Body, Vitale Elentee and Vitale Evertone. The Vitale brand  has provided the customer with over 30 years of quality hair care products.

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David Nobel
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dnobel@jflabs.com