The developer of gps mobile guides Toozla has launched a campaign with QR codes usage in Moscow

Sept. 15, 2011 - PRLog -- Developed in 1994 by Japanese company Denso-Wave QR-codes have won huge popularity in Japan, Europe and America. Several years ago, two-dimensional codes have come to Russia. But, in contrast to foreign in Russian companies QR-codes are not used often enough: modestly in outdoor advertising, on packaging of certain products, etc.
In august developer of mobile audio guides Toozla has launched a campaign with QR-code for Moscow's Boulevard Ring. In Moscow there is a number of professional Toozla audio guides in the downtown area, including  the Boulevard Ring. In addition, the Boulevard Ring is a popular place for walks of Muscovites.  Starting from the Gogol Boulevard to the Trubnaya square there were made applications on the asphalt with QR-codes and the phrase "listen to the city." URL code reader detects the platform and forwards the user to the relevant application store to the Toozla application: the owner of the iPhone hits the App Store, the user of Android goes to Android Market etc. By installing the application, the user immediately, besides the standard greetings and the weather forecast for the current point, gets the story of a professional guide about the place on the boulevard, where he is.
As stated by Chichinkina Alesya, representative of Toozla, in the future company plans to use QR-codes on the streets of St. Petersburg and other Russian cities.

Denso-Wave - a Japanese company working in the development, production and sales of tools, including automatic recognition, industrial robots, programmable controllers and related systems. 

http://www.denso-wave.com/en/index.html 

Toozla is a russian IT company. Toozla develops global multilingual project for independent travelers, tourists, city gamers, people who love to travel, or just sightseeing.

Toozla is a technology leader in augmented reality for the tourist market. Toozla technologies are revolutionizing in relationships between travelers and places of recreation. Toozla is an interactive mobile audio guide. It is available worldwide for mobile tourist. Details about the company can be found at http://www.toozla.com
Contact: marketing@toozla.com