Thorntons Inc Unveils New Mobile Application

Sept. 14, 2011 - PRLog -- (Louisville, KY – September 14, 2011) Thorntons is excited to announce the launch of their brand-new proprietary free mobile phone app available for iPhone, Android and Blackberry users. The mobile phone app, powered by OpenStore™ by GasBuddy, is free for all Thorntons customers at http://thorntons1.com/MobileApps.aspx

"Thorntons consumers are extremely tech-savvy and more mobile than ever,” said Matt Thornton, President & CEO of Thorntons Inc.  “The creation of this app will enable them to have Thorntons with them 24/7.  Along with the multitude of features our app offers, Thorntons customers will stay fully informed of our daily and weekly promotions, gas price alerts, and be able to manage their FREEquency Rewards card, to name just a few of the options,” he noted.

Once the app has been downloaded, customers will be able to stay on top of everything going on with their neighborhood store, as well as the over 160 Thorntons located throughout the Midwest.  The app displays locations, in-store promotions, food menus and much more while customers can send feedback, review job postings, and receive time-sensitive electronic mobile coupons.  Specific app features include:

•   The Thorntons Mobile App GPS
Find the closest Thorntons stores and get directions from your current location. Find nearby stores based-on city and state, or zip code.  Whether you need a full tank of high quality gasoline, a Fabulous Fountain Drink, a Great cup of Coffee or a freshly made sandwich or wrap, there is always a Thorntons store close by and the Thorntons Mobile App will quickly and easily guide you there.

•   Store Features and Services
Find a station with a particular fuel type you need (e.g., diesel, e85 or kerosene) or locate the nearest 24-hour Thorntons store.  With the Thorntons Mobile App, it couldn’t be easier.

•   Gas Price Alerts
Sign up to receive instant gas price alerts before prices rise at any Thorntons location via push notifications.

•   Promotions Alerts
Sign up to receive instant alerts about special promotions and deals.  With our unsurpassed convenience of location, location, and more locations throughout the Midwest, the Thorntons Mobile App makes it easier than ever to stop by to taste our freshly made sandwiches, wraps, Fabulous Fountain drinks and more.  Or, simply pick up the essentials like milk and bread. Then drive away with ease knowing you have a full tank of high quality Thorntons gas!

•   FREEquency Rewards
Add your FREEquency Rewards card to your phone and throw that key fob away!

About Thorntons Inc.  Founded by Kentucky native James H. Thornton in 1971, Thorntons Inc. is one of the leading independent gasoline and convenience chain retailers in the U.S., currently operating throughout the Midwest under the brand name Thorntons.  With over $1.7 billion in revenue, Thorntons is one of largest privately held corporations in the Commonwealth of Kentucky. Headquartered in Louisville, Kentucky, Thorntons operates over 160 gasoline and convenience stores, car washes and travel plazas in five states:  Kentucky, Illinois, Indiana, Ohio, and Tennessee. Thorntons distributes its petroleum products through its wholly owned Thornton Transportation Company and operates a river bulk storage terminal in Louisville. For more information visit http://thorntonsinc.com and follow us on Facebook at http://facebook.com/thorntonsinc and Twitter at http://twitter.com/thorntonsinc.

OpenStore™ by GasBuddy is a powerful solution that increases customer loyalty by providing much needed two-way communication with customers using leading edge web technologies and custom branded mobile applications. The OpenStore™ dashboard makes it easy to collect customer feedback, manage social media, and deliver mobile coupons and text message campaigns all from one single location. OpenStore enables brands and convenience stores old-fashioned loyalty from customers in a new-fashioned way. See http://www.openstoreloyalty.com/ for more details.