Ferrarelle Usa And Il Volo Make Beautiful Music Together

Sept. 21, 2011 - PRLog -- NEW YORK, SEPTEMBER 16th – Ferrarelle USA and IL VOLO, the three teenage tenors from Italy who have taken the US by storm with the release of their self-titled debut album, will join forces to bring the passion of the “Made in Italy” brand to the US. Building upon the “classical pop” musical category, IL VOLO has captured the hearts of the nation following stirring performances on American Idol where they received a standing ovation from judges and audience members and CBS' The Talk.
“We are so excited to work with IL VOLO on their US tour. It makes perfect sense to pair Italy’s favorite mineral water with Italy’s sweethearts” said Ron Salerno, Director of Ferrarelle USA.  

Ferrarelle USA announced nationwide distribution in the US this July. The naturally sparkling mineral water is bottled straight from the source in Riardo − near Caserta in the region of Campania − where the rich volcanic soil from the Roccamonfina volcano imparts precious minerals to the water, including calcium (one liter of Ferrarelle provides about 35% of the recommended daily intake for calcium), magnesium and potassium. These minerals, known for their health benefits, aid in digestion and make Ferrarelle the natural choice of mineral water among Italians, the world’s largest consumers of bottled water per capita in the world. To guarantee the unparalleled quality of the product, Ferrarelle SpA uses a comprehensive monitoring system that involves 615 analytical controls and inspections from source to bottle every day.

Il VOLO has made appearances on The Tonight Show with Jay Leno, Good Morning America and The Ellen DeGeneres Show. This month they will appear live on The Today Show in NYC. The band will embark on their first whirlwind nationwide tour sponsored by Ferrarelle USA, playing in venues from NYC to LA. They will also perform at the famed Atlantis Resort in the Bahamas in October. Already platinum in their native Italy, IL VOLO showcases the astonishing vocal talents of Piero Barone (17 years old), Ignazio Boschetto (16 years old), and Gianluca Ginoble (16 years old) as they perform both new and traditional classically influenced pop songs. Partnering with Ferrarelle USA was a natural choice for the young band. “We grew up drinking this water and it is a constant reminder of home when we are on the road,” said Piero Barone. “The subtleties of the effervescence make it the ideal water for when we practice and perform.”

In May 2009, Piero, Ignazio and Gianluca appeared on the popular Italian talent show "Ti Lascio Una Canzone" and dazzled television viewers with their flawless rendition of the Neapolitan standard "O Sole Mio." The boys decided their group needed a name. "IL VOLO," meaning "flight," was chosen to signify the feeling that these three young tenors were about to spread their wings and fly.  It wasn't long before IL VOLO’s manager — Michele Torpedine landed a worldwide recording contract for the trio with Universal Music Group which released IL VOLO's self-titled debut album in Italy in November 2010, where in less than three months, with no radio or video airplay, no single sales and only a few television performances, it was certified platinum. IL VOLO became the first Italian artists to sign with Geffen Records in the United States.

IL VOLO first came to America this past February during awards season where they performed at many exclusive events including a showcase at Geffen Chairman Ron Fair's home, a private pre-Grammy dinner at the home of Chairman/CEO of Interscope Geffen A&M Jimmy Iovine and at TWC head Harvey Weinstein's pre-Oscar party.
Their single "O Solo Mio" has been seen by over one million fans on YouTube and their self-titled debut, which is a mix of reimagined classics and original material produced by the multi Grammy Award-winning Humberto Gatica and the world renowned Italian singer/producer Tony Renis, is heading toward platinum status in the US. Fans of the hugely popular HBO show Entourage were treated to appearance on the series finale from the boys. Press reviews praise the talent of the trio and according to The Village Voice, “IL VOLO wring every ounce of emotion from the classical-crossover material on their self-titled debut, then find just a bit more to extract.”

About Ferrarelle USA

Ferrarelle USA (www.ferrarelleusa.com) is a wholly owned subsidiary of Ferrarelle SpA responsible for all sales and marketing in the US. Purchased in 2005 by Italian entrepreneur Dr. Carlo Pontecorvo, Ferrarelle SpA (www.ferrarelle.it) operates in the bottling and distribution of mineral waters. The company’s brands include Ferrarelle, Natìa (still, natural mineral water), Sant Agata and Boario. Ferrarelle SpA brands are exported to more than 40 countries around the world.