Nebraska-based Nannies4Hire Featured in Nationally Acclaimed Book

Oct. 5, 2011 - PRLog -- Local Company Demonstrates Secrets to Growth & Profits in Tough Economy

Norfolk, NE – Candi Wingate knew how difficult it is to match a nanny and family together, when she began Nannies4Hire.com. The website allows families, as well as nannies, to find their perfect professional match. However, Wingate knew that building a simple website would not be enough to launch a successful business. That knowledge led her to incorporate informative live chat for clients and prospects, a company blog as well as podcasts. Wingate also created accounts on Facebook, LinkedIn and TwitterMoms to maximize virtual presence. The website itself features links to resources for both nannies and families, making it more than just an ordinary website. With Nannies4Hire.com virtually everywhere at one time, the company was able to build an excellent reputation quickly. Even popular television host, Dr. Phil, took notice of the company viewing them as an expert he could resource.

Wingate’s ability to look beyond her website is the reason her company was featured in author, Sherré DeMao’s highly recommended book, 50 Marketing Secrets of Growth Companies in Down Economic Times. She identified Nannies4Hire as a candidate to interview from Inc 500’s 2009 list of growth companies. The company is a success story example in Secret #29 entitled “Beyond the Site” in the Internet Presence section of DeMao’s book.

In 50 Marketing Secrets, DeMao educates the reader in how to use the Internet as a tool beyond the website so that the success Wingate obtained can occur for the reader’s business as well. According to DeMao, the Internet has removed proximity and borders from the equation of running a business, making it feasible for local businesses to gain stake in a global marketplace. She recognizes, however, that “the World Wide Web can feel like the wild west until a business can lasso its power beyond their website,” which is just what she teaches entrepreneurs how to do in her book.

50 Marketing Secrets is a combination of tangible how-to’s and documented success stories of clients and companies she personally interviewed for the book, supported by validated research confirming what growth companies do that stagnant or no-growth companies miss. Her firm, SLD Unlimited Marketing/PR, conducted research released after the economic downturn of 2002/2003 following 9/11. When DeMao saw the same secrets proven to be true of companies growing in the current recession, she knew the book had to be written to help others get out of a rut and succeed like Nannies4Hire and the more than 60 other companies featured in the book.

While DeMao chose Nannies4Hire as an example demonstrating one of the secrets in the book, the common factor in all the companies featured is the number of secrets they put into action to realize recession-defying growth. Readers are encouraged by DeMao to re-read the success story examples throughout the book once they have learned all 50 secrets because then they will gain a true understanding of the impact combining the secrets can make in a business and has made in the companies featured.

“Nannies4Hire is putting more than 45 of the secrets into play on an ongoing basis,” stated DeMao. “So I am not surprised at all by their success.”

 
About Nannie4Hire.com
Nannies4hire.com has been affiliated with the nanny industry since 1987 and has grown into the largest and most successful company in the business. Its database is designed to assist families in finding a quality nanny for their specific needs and requirements and offer nannies an enjoyable employment experience. A free preview of available nannies is available to families, whether they are looking for full-time, part-time, temporary, summer, live-in or live-out nannies. Elder companion care is also offered through the company at various levels of need. Helpful tools are available to registered families, nannies and caregivers, including sample interview questions, a sample reference form and a sample contract. Besides relationships with Dr. Phil, Supernanny and the Discovery Channel/TLC to name a few, Nannies4Hire has also teamed up with corporations to help find childcare for their employees. Thousands of families and nannies throughout the United States and Canada have joined Nannies4hire.com and the list continues to grow daily. For more information, please visit www.nannies4hire.com.

About 50 Marketing Secrets – The Book
How are companies, even in the hardest hit industries, thriving in the current recession? How have they grown while others have floundered or gone out of business? 50 Marketing Secrets of Growth Companies in Down Economic Times answers these questions and more with powerful how-to impact that will enable business owners to immediately put these secrets into practice in their business the minute they finish reading them. Based on ground-breaking research conducted by author Sherré DeMao’s marketing firm, SLD Unlimited Marketing/PR, Inc., released in 2004 after the economic downturn of 2002/2003 in the aftermath of the 9/11 tragedy, DeMao saw the same success factors identified in the research proven again during the current economic times. 50 Marketing Secrets shares proven tactics and strategies to build growth companies through these documented success secrets, featuring more than 60 entrepreneurial success stories or examples supporting each secret including Business Journal Fast 50 companies, Inc.500/5000 companies, and locally based companies from coast to coast. DeMao specifically included examples and success stories of companies from industries that were hardest hit by the economy to prove how the secrets and knowing them can make a difference. The book is available at Barnes & Noble, Amazon, Books-A-Million, as well as numerous other online retailers. Since its release, the book has received national acclaim, including being named a Top Business Shelf pick by Midwest Book Review, a 5-Star read by Armchair Interviews, and  “… a value that is hard to beat … business marketers will refer to time and time again” by ForeWord Reviews. For more information, visit www.50marketingsecrets.com.

About Sherré DeMao
Founder and Chief Marketeer of SLD Unlimited Marketing/PR, Inc., Sherré DeMao inspires millions through her monthly Savvy Business Owner and Me, Myself & Inc. columns, her weekly Monday Motivation & Insight eZine and her national contributing writing has appeared on FoxBusiness.com, Entrepreneur.com, and in Business Insider and Enterprising Women magazines. An expert strategist and marketer focused on entrepreneurs since 1984, her unique perspective and firm’s innovative approach has earned more than 50 awards regionally, nationally and internationally, including being named among the Top 50 Enterprising Women of North America in 2007,  a Small Business Administration Women Champion, as well as a being given a National Leadership Award for small business advocacy.  Her first book, Me, Myself & Inc. - A Synergized World, An Energized Business, Living Your Ultimate Life, was cited as a Top Business Shelf pick by Midwest Book Review.