Penn Strategies CEO Shrita Sterlin to Present at Center for Nonprofit Success Forum

Oct. 24, 2011 - PRLog -- WASHINGTON, DC—Penn Strategies CEO Shrita Sterlin has been tapped to serve as an expert panelist at an upcoming forum by the Center for Nonprofit Success exploring the best methods for assessing programs in the nonprofit world. The forum, entitled "Program Evaluations 201: Using evaluation data to set direction, expand impact and maintain accountability," is part of the center’s ongoing efforts to provide training and resources for nonprofit leaders across the country.  In Shrita Sterlin’s session, she will seek to demystify the process for creating data-driven public relations and marketing programs; show participants how to quantify social change efforts; and demonstrate ways to measure the process and results of public information campaigns. The forum is held on November 3, 2011 from 8:30 am to 12:00 pm and brings together leading experts to share resources, strategies and best practices for measuring program success.  

“Evaluation is the first and last step of any successful public relations or marketing campaign,” said Shrita D. Sterlin, President and CEO of Penn Strategies. “By conducting the necessary situation analysis and market research at the outset and at the conclusion of a campaign, marketers and public relations counselors can better identify strategic, measurable objectives and incorporate sound strategies that yield success.”

Shrita Sterlin has designed, implemented and evaluated numerous public relations and public policy programs for over a decade developing feedback methods, such as online and direct mail surveys; strategies to increase programming quality and user satisfaction; environmental assessments; comprehensive multi-year reports; and benchmark analyses.

Other confirmed speakers include Chip Bishop, Director of Student Programs, Cato Institute; Ginny Cockerill, Director of Hope Corps, World Hope International; and Sue Lachenmayr, Senior Program Associate, National Council on Aging, Center for Healthy Aging.

To register, visit the Center for Nonprofit Success website: www.cfnps.org.

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Penn Strategies is a full-service communications firm, specializing in high-profile public relations and marketing campaigns. Drawing from extensive, creative talent, the firm combines communications best practices with advanced digital technologies to establish brand capital and positive publicity for its clients. A leader in strategic communications, Penn Strategies delivers custom-designed communications solutions to break through the clatter of today's competitive marketplace and political arena to build strong brands. For more information about Penn Strategies, visit www.penn-strategies.com, contact info@penn-strategies.com or follow us on Twitter: @PennStrategies.