Matrix Marketing Group Launches Marketing Plan Audit to Increase Marketing Results

Nov. 1, 2011 - PRLog -- November 1, 2011—Matrix Marketing Group today announced its fourth generation Marketing Plan Audit in response to companies’ need to increase sales and control costs. The Marketing Plan Audit is a proven process to help companies improve their effectiveness of marketing and sales support activities, while tightly controlling expenses.

The Marketing Plan Audit is a method for identifying and realizing underutilized marketing resources. The marketing effectiveness of a company is reflected in the degree to which it exhibits five major attributes of a marketing direction: customer values, marketing organization, marketing information, strategic orientation, and operational efficiency. When the data-gathering is over, Matrix Marketing Group presents the findings and recommendations. A valuable aspect of an audit is the process that the managers go through to assimilate, debate, and develop new concepts of needed marketing actions.

“We see companies struggling to increase sales revenues and they often unleash a flurry of activity,” explains George Schildge, senior managing director of Matrix Marketing Group. “Particularly in emerging growth and turnaround situations – where timing is critical and budgets are tight – marketing and sales expenses must deliver tangible results quickly. Sheer activity aimed at the entire market – no matter how vigorously it is executed – will not produce the desired result. Often, it is difficult for a company's executive team to find real opportunities for improvement without an external assessment.”

The Marketing Plan Audit Process
The team works with the client’s Marketing, Sales, and Business Development teams to optimize current expense allocations to drive the results they need to achieve. Then the team helps decide how to realign these expenses to get prospects to move through the seven stages in the sales process to become – and remain – the client’s customers. In some cases, the client company asks Matrix Marketing Group’s team to stay following the audit to help implement the client's new marketing and sales support strategies.

The benefits of conducting the marketing plan audit include understanding how the marketing budget is being used – where it is working – and where it is ineffective. The client also will decide if the existing marketing investment can deliver the revenue growth results needed, then realign expenses – or cut expenses if needed – to improve results.

Schildge continued, “This audit process scales nicely from startup businesses to large, mature businesses. For startups, we use these principles to build a marketing and sales strategy, ensuring that limited marketing expense budgets are used to gain maximum revenue results. For larger companies, we use the audit process to improve the financial impact of marketing and sales support expense.”

About Matrix Marketing Group
Matrix Marketing Group is a marketing and PR firm that helps small- to medium-sized companies with marketing, branding, and growth strategies. The company can be reached at 650-229-8510 or pr@matrixmarketinggroup.com or www.matrixmarketinggroup.com.

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Matrix Marketing Group is a full-service marketing and PR firm that helps small to midsized companies with affordable marketing, branding, and growth strategies.