Idea Rebel Recognized at Lotus Awards for MEC Avalanche App

Nov. 23, 2011 - PRLog -- Idea Rebel is carving out their own place alongside heavyweight agencies, such as Rethink & DDB (hosts of the Lotus Awards).  They took home a Merit on November 10th, in one of two digital categories, proving they are poised to be an upcoming contender at awards shows, and a front-runner in championing the use of digital in the Canadian and Global advertising industry.  In a culture where the public of today is plugged in at every moment, a focus on digitalism only makes sense.  With a history of building interactive web and mobile applications that are both entertaining and engaging to promote their clients’ brands, Idea Rebel recedes from inundating an audience with strict messaging and instead aims to amuse and inform today’s gadget friendly consumers.  

Why Vancouver's Idea Rebel makes sense: the app that garnered them recognition from industry notables, like Grant Minnis, Saatchi & Saatchi New York’s Senior Art Director, was the MEC Avalanche app, created in late 2010 for the Canadian Avalanche Centre.  The app is a mobile safety tool that mountain enthusiasts can link-in to for weather information and avalanche incidents for a selected region.  In an effort to combat the number of avalanche related deaths and injuries in BC and Alberta's backcountry, Idea Rebel built a one-stop source for updated information.  Much like all of Idea Rebel’s work, the application harnesses the latest technology and caters it towards the consumer’s unique needs, adding yet another solid and functional mobile marketing tool to their library.
 
Available for iPhone, iPad and iPod.  Hopefully to launch android version later this year.

Keep yourself or a friend safe!  http://itunes.apple.com/ca/app/cac-avalanche-bulletins/id...

Lotus Awards : http://lotusawards.com/

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Idea Rebel is a digital agency that develops innovative web and mobile experiences. Co-founders Jamie Garratt, President, and Aimee Croteau, Creative Partner, have 20+ years of combined experience developing brands online of both worldwide and local clients such as Mountain Equipment Coop, the PGA Tour, Electronic Arts, Aritzia, and Boysco.