TOAD Leaps Into Life!

Dec. 14, 2011 - PRLog -- A Huddersfield business is set to take the lucrative UK diary market by storm. TOAD Diaries is believed to be a unique concept in Europe, if not the World, which allows customers to create a bespoke diary to their own specification, to fit perfectly into their lives.

The ‘Today Or Any Day’ (TOAD) idea was initially developed by founder, and ‘Chief Croak’,  Tim Grinsdale, an experienced businessman with over twenty years experience in change management. The idea for TOAD originated when Tim needed a diary for a specific project and was unable to locate one that started at a particular time of year with the layout he required.

Building on his idea, Tim recognised that that there was a market for a diary that didn’t conform to the typical Monday to Sunday, January to December format and TOAD was born. The TOAD model provides customers with the freedom to choose every aspect of their diary from format and page layout to size, colour and binding, right down to start month and duration. Providing this level of flexibility and choice to customers further enhances the bond between user and diary as the product is a true reflection of the person.

The TOAD brand has been in development over the past two years in order to bring a cohesive proposition to market.   This has included extensive market research, appointing a fulfilment partner and launching toaddiaries.co.uk a full ecommerce platform which allows the online personalisation and purchase of diaries. With hundreds of orders already being made, 2012 is set to be the year of the TOAD.

Tim said: “I m extremely proud to announce the successful launch of TOAD. The response has been phenomenal with orders being placed daily and customer numbers constantly growing. Rather than an annual purchase, TOAD has made the diary a year round product. We have ambitious growth and expansion plans with the ultimate aim of making TOAD a market leading diary and I firmly believe that we can make that happen.”

ENDS








Notes to Editor


For more details contact:
Emily Smith
e.smith@fantasticmedia.co.uk
08450176090


TOAD Diaries

TOAD (Today Or Any Day) creates on-demand, carefully crafted, custom made diaries that fit around your life. TOAD recognises that everyone is different, which is why it lets you choose everything about your diary, from page layout, size, colour and binding, down to what month of the year it starts. It also offers a free personalisation service to make your diary even more unique. Visit www.toaddiaries.co.uk for more details.