Kinesis Integrates MarketSight Solution for Expanded Survey Analysis Capabilities

Dec. 20, 2011 - PRLog -- AUSTIN, TX (December 20, 2011) - Kinesis Survey Technologies LLC (Kinesis), the industry leader for future-proof market research software solutions, today announced that Kinesis Survey™ now includes data export integration to MarketSight® analytics and reporting software.

MarketSight®, headquartered in Cambridge, MA, streamlines the data analysis process for market researchers. It provides intuitive solutions that enable users to create crosstabs, automatically run statistical significance tests, create powerful charts, view individual survey responses, and report results in a secure, web-based environment. The MarketSight® integration augments the broad reporting capabilities that are native to Kinesis Survey™, and offers Kinesis clients additional options to analyze survey data and present findings.

“Kinesis supports a highly diverse group of researchers with highly diverse data analysis needs,” said Juha Vehnia, Kinesis CTO. “Our ongoing desire is to provide Kinesis clients with the most innovative and flexible research technologies available, and this latest integration with MarketSight continues to support our goal.”

Kinesis Survey™ is a comprehensive online survey solution that enables the programming and execution of web surveys and mobile surveys, utilizing only one mode per project or utilizing both simultaneously for a multimode solution. Use of MarketSight® software is optional for Kinesis Survey™ clients; those who elect to utilize the software can export data directly from the survey solution and then access it within MarketSight®. MarketSight enables data to be transferred to and from its platform with several applications such as PowerPoint®, Excel®, PDF, SPSS® and SAS®.

“We are very pleased to combine the advanced analytics and reporting features of MarketSight with the comprehensive Kinesis Survey solution,” said Michael DeNitto, MarketSight CEO. “With this compelling integrated offering, the full range of client needs can be met in one survey platform.”

Additional information about MarketSight is available at www.marketsight.com.
About Kinesis Survey Technologies

Kinesis Survey Technologies, LLC provides a multimode survey and panel management product suite to advance innovation in both mobile and web-based market research. Delivering intuitive, state-of-the-art applications, Kinesis software products can be effectively utilized without deep programming knowledge yet are robust enough to perform the most complex of survey and panel functions. Headquartered in Austin, TX USA, Kinesis offers product versions for both the market research industry and enterprise business organizations, and proudly supports next generation research applications worldwide.

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Kinesis Survey Technologies, LLC provides a comprehensive survey and panel management product suite to advance innovation in both wireless and web-based market research.