Toyota Kirloskar Motor Educates more than 4 Lakh students on Traffic Safety

Dec. 21, 2011 - PRLog -- Toyota Kirloskar Motor Educates more than 4 Lakh students on Traffic Safety

Launches Toyota Safety Education Program (TSEP) at Oakridge International School in Hyderabad


•   TSEP educates  4,50,000  students across the country on traffic safety
•   TSEP plans to reach out to 1,00,000 children in 2011
•   Programme to be conducted in  150  schools across metropolitan cities in the country this year  

Hyderabad, December 21st, 2011: Toyota Kirloskar Motor today conducted the Toyota Safety Education Programme (TSEP), a traffic safety initiative, at the Oakridge International School, Hyderabad. TSEP is an interactive learning programme on road safety, designed especially for school children in the age group of 10-15 years.

The program was launched by Mr Tirumala Rao, IPS, Commissioner of Police, in the presence of Mr. Hiralal Samariya, Transport Commissioner, Mr. A. K. Khan, Police Commissioner, Mr. Hiroshi Nakagawa, Managing Director, TKM and Mr. Shekar Viswanathan, Deputy Managing Director, TKM.    

TSEP was launched as a pilot project in 2007 in Bangalore followed by its launch, in 2008, across all Indian metropolitan cities. In Delhi, the programme was launched by the Honorable Chief Minister of Delhi, Mrs. Sheila Dikshit.

Since then Toyota has conducted this programme in Delhi, Mumbai, Kolkata, Chennai and Bangalore respectively. The programme has reached out to over 4,50,000 school children in these cities in the past 4 years and will gradually extend to other cities across India in the coming years.

The programme was initiated to create awareness about traffic safety amongst school children, train school teachers in Traffic Safety Education Programme through a one day training programme and participate in government initiatives to create awareness about traffic safety.

Sharing details of the programme, Mr. H. Nakagawa, Managing Director, TKM, said, “As manufacturers of automobile, we have an obligation to render better education on safe driving and traffic discipline to the general public. In order to inculcate better traffic discipline and traffic safety education, we are targeting young school children across the nation.

Toyota has been actively engaged in a spectrum of activities specially designed to educate people on traffic safety. Considering that children and young adults are the most vulnerable to road accidents, Toyota in India has initiated the Toyota Safety Education Programme. Toyota aims not only to sensitize school children to road safety but also hopes to make our future generations, better motorists,” added Mr. Nakagawa.


“It is alarming to note that number of fatal accidents happening in India every year is more than 130,000, which is highest among the world. The state of Andhra Pradesh alone contributes the highest number of fatal deaths in the country, around 11.8%. Hence, we have decided to launch TSEP in the city of Hyderabad.

Now in its fifth year TSEP is slated to cover over 1,00,000 school children across the metro cities. We plan to conduct the programme in 150 schools this year. To sustain this initiative we have also trained more than 700 school teachers and will continue to do so. This is a long-term initiative and commitment, aimed at creating a society that has better road sense,” stated Mr. Shekar Viswanathan, Deputy Managing Director, TKM.

Details of the Toyota Safety Education Programme

The Traffic Safety Interactive Course educates children on road safety through interactive  classroom sessions. The course is made up of two interactive modules that will be handled by a trained instructor. This activity is specially designed for the children in the age group of 10-15 years. The first module contains information pertaining to the current traffic rules and regulations while the second module contains information about basic guidelines to be adhered by drivers while on road along with an interactive quiz for the children.

The animation film uses a much popular mascot Traffy to teach young children to adhere to traffic rules and its importance in avoiding accidents. Traffic conditions of the present and the future, in the absence of traffic safety are seen through the eyes of Aki and Maya, the two main characters in the film. They are guided by Traffy, in their efforts to create a ‘safe roads’.

Traffic Safety Games educates school children on traffic safety through fun and learning. The game will include puzzles, card games and board games etc.

Traffic safety booth/display area will display messages and visuals on traffic safety. School children can visit the stall and learn more on traffic safety during the school hours.

Computer Game on Traffic Safety imparts education to school children on traffic safety through virtual simulation. The computer games are available on a CD. Puzzles,card games and board games have also been introduced, to evoke interest in road safety through fun learning.

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