Ogilvy & Mather To Serve As Global Supporting Sponsor of Social Media Week

Feb. 2, 2012 - PRLog -- Social Media Week (www.socialmediaweek.org) announced today that Ogilvy & Mather will serve as global supporting sponsor of the next edition of the conference this February 13-17, 2012. A unique, weeklong global conference, Social Media Week connects people from around the world to conversations about emerging trends in social and mobile media. Ogilvy has a rich heritage of digital innovation, dating back to the 1980’s. In the last seven years, the agency has created award-winning global social media campaigns and has developed the world’s largest network of social strategists – as testament to the fact that social media is extending beyond the marketing discipline alone and into a true business solution for brands and organizations around the world.

Social Media Week is one of the world’s most unique global conversation platforms. Taking place in 12 cities simultaneously, its February conference will offer a series of interconnected activities and events that addressing the global impact of social media and its role effecting economic, cultural, political and social change.

Featuring a three-city global tour throughout Social Media Week, top executives from Ogilvy & Mather will host a leadership series – the Insidious Plot to Socialize the Enterprise – beginning in New York City on Monday, February 13, with special guest, John Bell, Global Managing Director of Ogilvy’s social media practice; followed by London on Tuesday; continuing to Hong Kong on Wednesday, and concluding with a full day of events hosted at the Ogilvy headquarters in New York City on Thursday.

“The impact of social media around the world is just getting bigger and bigger. That’s why Ogilvy’s grown the world’s largest global team delivering integrated social solutions relevant in each local market,” said John Bell of Ogilvy & Mather. “Social Media Week is the perfect partner to host a discussion across 12 markets about the business impact of social media and real, proven best practices. It’s more than an event, Social Media Week is a global platform. Brands, organizations, smart thinkers will all come together and share what they are doing. We have a lot to share from our work around the world and learn from the experience of others– Social Media Week is the perfect place for that.”  

Launched in February 2009, in New York City, Social Media Week’s presence has rapidly grown from one city to more than 20 cities across the globe, with this year’s sixth event taking place simultaneously in New York, London, Hong Kong, Hamburg, Miami, Paris, San Francisco, Sao Paulo, Toronto, Tokyo, Singapore, and Washington DC.  

“Over the past few years we have established a fantastic working relationship with Ogilvy’s teams in multiple markets. Their support for what we set out to achieve in the early days of Social Media Week has been crucial to our success and international growth,” said Toby Daniels, founder of Social Media Week and CEO of Crowdcentric.  
“In 2012 we are excited to take this partnership to the next level by bringing them on as a Global Supporting Sponsor.”

Unlike other conferences, Social Media Week goes beyond just providing content and engages with top brands and companies. Through these partnerships and with the help of advisors and boards, Social Media Week cultivates top quality content, free and open to anyone who wants to participate. Those who are unable to attend in person can follow the action and join the conversation online.

Last year’s Social Media Weeks drew more than 55,000 registered attendees and 288,000 more following the events via livestream. The upcoming conference will be the biggest to date and is expected to draw thousands of participants from across the globe.

Registration for Social Media Week is now open. For the latest news and updates and information about how to register, visit www.socialmediaweek.org, or follow SMW on Twitter (@socialmediaweek) or Facebook (facebook.com/SocialMediaWeek) for the latest news.

About Ogilvy & Mather
Ogilvy & Mather is one of the largest marketing communications companies in the world. Through its specialty units, the company provides a comprehensive range of marketing services including: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, promotion and relationship marketing. Ogilvy & Mather services Fortune Global 500 companies as well as local businesses through its network of more than 450 offices in 120 countries. It is a WPP company . For more information, visit www.ogilvy.com

# # #

About Social Media Week
Social Media Week is owned and operated by Crowdcentric Media LLC and is a global platform connecting people, content, and conversation around emerging trends in social and mobile media. Delivered primarily through a network of internationally hosted conferences and online through social media, Social Media Week literally connects hundreds of thousands of people every year through learning experiences that aim to advance our understanding of social media’s role in society. To learn more, visit www.socialmediaweek.org