Why More Women Are Faking It This February

Feb. 10, 2012 - PRLog -- As the weather worsens and the double dip recession hits – the lack of a Winter Sun holiday (due to the affordability factor) means women are turning to faking it to improve body confidence and mental wellbeing;  and with Valentine’s Day just around the corner, preparations to look glamorous make this a key time of year to look and feel good.

Sales of Sun-Believable TAN ME Self Tan Mousse – www.sun-believable.com  - have increased by 33% for the same period last year, as home tanning is bucking the recession due to an increase in demand for looking like you’ve had a break in the sun, even when you haven’t been able to afford it.

According to Life Coach Sophia Davis (www.sophiadavis.co.uk), “it’s understandable why women want to look and feel good during the cold and dark winter months. Whereas in previous years it was easy to jet off on a sunshine break for that must have boost, the current economic climate is not conducive to such spur of the moment actions, so women are looking to home beauty treatments for that feel good factor - from self tanning to DIY facials and home pedicures .”

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