Wiggle Adds More 'Good Stuff' With Launch Of Exciting New App Release

LONDON - May 5, 2016 - PRLog -- Wiggle, the world's biggest online cycle and trisports retailer, has just launched one of the first in-app news feeds on their brand new retail app. This exciting NEW release features a news and content section filled with hot- off-the-press articles, features, blogs and how-to guides. This user- friendly app will not only save time searching across sites for news but also provides customers with more great content from Wiggle alongside that of relevant sports news, immersing them in to the world of sport that they are so passionate about.

Building on the success of the first launch, the Wiggle app achieved over 10,000 downloads in its first week alone and over 100,000 downloads to date. Initially users can expect this new newsfeed to help them keep up to date with information on: Wiggle events, the Wiggle High5 women's professional cycle team, new blog posts and handy how-to guides as well as product information from the likes of Gore, Garmin and adidas. This service will then be extended over the coming months to include up-to-the-minute information from sports partners and many other key cycle and trisports brands.

Kate Walder, Customer Marketing Manager at Wiggle, says, "We asked our customers what they wanted most from a retail app and a news feed was one of the top things highlighted. We are continually looking to improve the app and customer feedback is critical; their ongoing insights enable us to provide innovative and useful content. This, along with other new exciting features, will drive engagement, brand loyalty and a positive customer experience."

Initially the new NEWS section will only be available in the UK but plans are in place to extend the service to other key Wiggle sales territories throughout Europe and the world.

The new Wiggle app is available on iOS and can be downloaded on the app store. The news feed will be available on Android from the beginning of May 2016.

ENDS

About Wiggle

Founded in 1999 in Portsmouth, UK, Wiggle is the world's leading online cycling and tri-sports retailer, serving customers in over 100 countries. Wiggle's mission is to inspire everybody, everywhere, every day to experience the joy of sport, irrespective of experience or budget. Wiggle works with a range of leading Cycle to Work scheme providers and supports a large number of sporting events and activities that encourage and facilitate grass roots participation. Wiggle's in-house design and development team is responsible for own-brands that include dhb, Eastway, Verenti, Cøsine and LifeLine and the company is proud to stock only the 'good stuff ', products that have been tried, tested and can be recommended by its employees.

www.wiggle.com

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For more information contact: Rae Young rae@brandnation.co.uk
0207 940 7170