Zeus Global on How to Get a Strong Start With Your New Business

Feb. 22, 2012 - PRLog -- Firstly, always provide your customers with what they want to buy, not just what you want to sell. You might think you have the best idea in the world but if people don’t want to buy it then it’s never going to be successful. Don’t let your ego take over what the customer really wants.

When planning, always overestimate expenses and underestimate revenue. Just because you’re conservative with your estimates it doesn’t mean you have to accept them. Zeus Global believes it simply prepares you and makes you have a plan in place for the most expensive scenario.

As a direct marketing and sales company, Zeus Global is always going to have their eye on the sales. However, regardless of your business or industry it is essential that you focus on the sales and the marketing above anything else. If you’re not selling things then you’re not making money. Strategy, long-term plans and the details can come later. Of course you want your brand to be just right but you can work on that when you have the time and money to do so. Right at the start isn’t the time. Get the basics in place and get selling!

Test and measure everything that you can. Be honest with yourself, don’t guesstimate. The only way you’re going to be able to tell if your product is successful or your sales techniques are working is if you measure the number of sales. At Zeus Global they measure sales daily, weekly and monthly. It will give you a great picture of how things are going and where change needs to be made.

Finally it’s essential to find yourself a business coach. This needs to be someone who is detached from you personally. The managing director of Zeus Global, who takes a keen interest in mentoring start-ups suggests, “It doesn’t have to be someone who is much more experienced than you. Simply someone who you think you can learn something from and who will tell it how it is when it matters most. An outsiders view is essential.”

Laying great foundations, and preparing well for your new venture will help to ensure that you give it the best possible chance of success. Zeus Global encourages you to take the time to talk to those who have started businesses themselves and ask about their experience. The more people you talk to the more pitfalls you will avoid.

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Zeus Global is a direct marketing, sales and campaign management company based in Coventry. We are dedicated to the growth of our clients, colleagues and our business.