XFinity Live! "The New Heart and Soul of South Philadelphia"

March 23, 2012 - PRLog -- With inviting fire pits, patio seating and an outdoor bar , Xfinity Live! opens in the shadow of the Wells Fargo Center, Citizens Bank Park and Lincoln Financial Field.
The fIrst NBC Sports Arena opens with a free, outdoor concert performed by Third Eye Blind on March 30,2112.

Enter South Philly's new, 60,000-square-foot palace and you will be drawn to NBC Sports Arena's custom-built, 37-foot HD television with a sports ticker that surrounds the "Philadelphia Marketplace."

The 37-foot television is flanked by nine 65-inch flat panels on the left, another nine on the right, and eight more 65-inchers below, as the backdrop to a room-length granite bar.

The price tag on Xfinity Live's! high-def audio and visual equipment alone is a staggering $3 million.

Philadelphia's new Cathedral of Sport  where the doors will be open every day - regardless of whether there is an event in the sports complex - from 11 a.m. to 2 a.m. beginning on March 30.

"It's Philadelphia's new entertainment complex," said developer Reed Cordish, of The Cordish Group. He said more than 800 permanent jobs will be created by the new venue. "Xfinity Live! will work in great synergy with the stadiums in the complex, but fans will soon learn that it is a destination in and of itself."

You will feel an energy and an excitement, like walking into an arena or stadium, when you enter Xfinity Live!, where more than 350 construction workers are hustling day and night to have it open in time for Phillies' Opening Day and the Flyers' and Sixers' playoff runs.

"We want to exceed everyone's expectations when they come here," Cordish said. "At the end of the day, this is a true district. Hopefully, it's something for everybody.

"There's great restaurants. There's entertainment. There's the outdoor event space. Permanent outdoor space and lounge. Very different than a singular restaurant or bar. We want to capture people and let people experience it."

The complex is dedicated to family-friendly activities during the day before switching over to an adult-oriented theme park at night.   There will be a turf recreation field outside for youngsters and video games for play on some televisions.

There are four anchor restaurants that branch out from the NBC Sports Arena: Broad Street Bullies Pub, the Spectrum Grill, PBR Bar and Grill and Victory Beer Hall. In addition to a unique, sit-down menu in each venue, all will feature a different entertainment aspect. The focus is on an experience.

Overlooking Victory will be a private, VIP lounge that also has private dining rooms and plush leather seating.

"It's a place to see and be seen," Cordish said.

Cordish said athletes and entertainers already have contacted Xfinity Live! about being included, Xfinity Live! is about the fans.

Parking will be free on days when there are not events. The parking fees also will be waived once an event is more than half over, to make it a postgame hangout.

Xfinity Live! will be the new heart and soul of South Philadelphia.

"The neighborhood has grown up," Comcast-Spectacor COO Peter Luukko said. "We've had these development rights since we've owned the . We've got the beautiful new baseball stadium, the football stadium, this arena. All that open space. There is beautiful housing. The Navy Yard has become vibrant again. The timing is finally perfect for it. There won't be anything else like it."

Embassy Suites Philadelphia Airport is in the perfect location to be your Xfinity Live Hotel
Only 5 minutes away from the new venue, this All Suite Hotel offers all this to Xfinity Live Fans:

*Two Room Suite
*Free Cooked to Order Breakfast daily
*Evening Reception with complimentary drinks and snacks
*AIrport Shuttle to PHL International Airport
*Indoor Pool
*Fitness Center

Make your XFinity Live Hotel reservation now for the grand opening March 30!  Go to:
http://embassysuites3.hilton.com/en/hotels/pennsylvania/e...

Get a Xfinity Live sneak peek below:

http://www.youtube.com/watch?v=tGLcXtro_WI



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Embassy Suites Philadelphia Airport Hotel is less than one mile from Philadelphia International Airport. All rooms are full two room suites and include complimentary cooked to order breakfast and eve manager's reception with free drinks and snacks.