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Follow on Google News | Vibram Fivefingers Introduces New Aw12 CollectionBarefoot running continues to take the exercise industry by storm and to add to the excitement, sector innovator Vibram Fivefingers is introducing a brand new range for AW 2012.
By: Brandnation Speed LR Built on the TREK outsole, the 4mm cleated rubber outsole delivers traction on multiple terrains while the EVA midsole provides exceptional plating protection. The water resistant oiled kangaroo leather upper and leather sock liner are soft against the foot, yet strong and tear resistant with outstanding breathability. The 4mm shock absorbing expanded EVA insole protects the foot from bruising. Speed XC A multi-layer laminate upper with fully taped seams provides insulation and water resistance. The lining is also made of three layers of fabric: The first layer, that touches the foot, has undergone anti bacterial treatment. The second layer is a breathable and water resistant membrane and the third is a jersey material that acts as reinforcement. A 4mm EVA midsole offers plating protection from bruising, and a lightly cleated 4mm Vibram performance rubber outsole, with typical spikes, delivers increased traction on a variety of surfaces. LONTRA Built on the TREK sport platform, the LONTRA model makes the run experience fun and comfortable. A multilayer laminate upper with fully taped seams provides insulation and water resistance. The micro pile fleece liner is soft against the skin while wicking perspiration away from the foot. Other features include: a neoprene heel cuff to keep out snow and debris, a reinforced hook and loop closure for a snug and secure fit; and reflective surfaces for safety at night. The 4MM EVA midsole provides insulation from frozen surfaces and the TREK outsole provides traction, durability and superior plating protection. LONTRA LS A sibling of the LONTRA, the LONTR LS uses the same multi-layer laminate upper with fully taped seams, providing insulation and water resistance. The micro pile fleece liner is soft against the skin while wicking perspiration away from the foot. Other features include: the removal of the neoprene ankle cuff for ease of entry, the addition of speed lace system to accommodate wider feet and higher insteps, as well as reflective surfaces for safety at night. The 4MM EVA midsole provides insulation from frozen surfaces, and the TREK outsole provides traction, durability and superior plating protection. TREK FLIP Built on the KSO TREK platform, The TREK FLIP features a high kangaroo leather upper with suede leather details and sock liner that is breathable, yet soft against the foot. The 4mm shock absorbing EVA insole protects the foot from bruising, while Vibram performance rubber outsole, with typical spikes, delivers improved traction on trails and rugged terrain. A hook and loop closure and unique markings finish off this updated TREK model. TREK PRO Built on the TREK sport platform, the TREK PRO offers a three layer water resistant upper, incorporating a breathable membrane and taped seams. The lining features the same three layers as the SPEED XC. The stitching of the upper and the lining have been heat-sealed to make the shoe water resistant. The 4mm shock absorbing expanded EVA insole protects the foot from bruising. The lightly cleated Vibram performance rubber outsole delivers improved traction and plating protecting on a variety of surface. A hook and loop closure finishes off this performance driven design. All new styles will be stocked at www.primallifestyle.com. ENDS For further information please contact: Rae Young Jenny Scott # # # Brandnation is an integrated marketing, PR and communications agency based in central London, specialising in multi-dimensional creative brand campaigns across fashion, sport, lifestyle and beauty sectors. End
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