Lycamobile sponsors live online broadcast of the IPL 2012 tournament

March 29, 2012 - PRLog -- Lycamobile the largest global provider of high quality affordable international mobile calls has partnered with Times of India to provide online live streaming of the IPL 2012, the world’s largest club cricket tournament.

The IPL which is in its 5th year is the one of top sporting events in the world and is set to commence on the 4th of April 2012. Top cricket players from England, West Indies, South Africa, India, Sri Lanka, New Zealand and Australia will participate in the tournament capturing an international audience of over 72 million viewers world-wide. Lycamobile will sponsor the live online broadcasts from Times of India for all 72 live matches over 49 days. All games will be streamed live to www.lycamobile.co.uk, YouTube and the Times of India websites.

Lycamobile’s Chairman Subaskaran Allirajah commented, “Lycamobile is delighted to partner with Times of India in sponsoring the live online coverage of one the world’s most loved sports. Supporting the communities in the countries we operate in, is an integral part of our strategy. As an international sport cricket is played, supported and enjoyed across the globe. Similarly, Lycamobile’s high quality and affordable rates enables customers to communicate with their friends and family across the world from just 1p per minute”.