On-Line & On-Target: DBS Interactive Opens West Coast Offices

April 30, 2012 - PRLog -- LOS ANGELES, CA: DBS Interactive, experts in the field of ecommerce and interactive design, today announced the opening of their new Los Angeles branch office. With national headquarters in Louisville, Kentucky, DBS is proof that innovative design, quality programming, rigorous testing and proven online marketing strategies continue to offer worldwide appeal.

“An online presence has no geographic boundaries,” explains Cyndi Masters, founder and CEO of DBS Interactive. “Today, your storefront or billboard is on every computer and every mobile device the world over, 24 hours a day.“

Few understand the benefits and challenges of creating an effective online presence as well as DBS Interactive. The company was founded in 2000, back when the Internet was a fraction of the size it is today. Although exact numbers are impossible to determine, estimates based on major search engine data place the current number of active web pages at well over 26 billion, with a growth rate of more than 7.3 million pages per day. The biggest obstacle organizations face is to be noticed amid all that visual clutter.

“You have only seconds to capture someone’s interest,” says Vin Morreale, DBS West Coast Account Director. “If your current site doesn’t entice a visitor to stay longer, you won’t get your message across. If it looks dated, with information that is poorly structured or programming that isn’t 100% reliable, your website can actually hurt your reputation and drive customers away.”

Studies show many otherwise savvy companies treat their websites as little more than a digital brochure, with limited attention paid to how visitors are attracted to the site and interact with it.

By contrast, DBS analyzes each client’s message and objectives well before programming begins. In place of common designs and outdated templates, DBS crafts fully customized visual solutions. Every aspect of programming is thoroughly tested prior to launch, and the site is supported by innovative marketing strategies and quarterly reports. The result is a web presence that attracts visitors, conveys information effectively and dramatically increases sales.

Masters is enthusiastic about the potential of the new West Coast office. “From our Louisville base, we’ve helped major brands and multinational corporations distinguish themselves within a crowded online marketplace. Our new Los Angeles office enables us to provide more personal contact to understand our clients’ needs.”

DBS Interactive’s new West Coast offices are located at 3500 West Olive Avenue, Suite 300, Burbank, CA 91505. Telephone (818)827-7103. For more information, visit dbswebsite.com