Unsuspecting Online Retailers Losing Sales with New Google Algorithms

May 10, 2012 - PRLog -- The new Google search algorithms have many online retailers’ scratching their heads these days when they find their website ranking poorly in search engines. If merchant sites have been using stock or manufacturer’s product descriptions to describe their products, these online stores are finding out the hard way that their sites are being punished with poor web page ranking. Although many retail sites are accustomed to using descriptions from manufacturer’s websites, Denise McGill of McGill Copywriting warns this tactic is already back firing for many online businesses.

“When retailers find their products now appearing on page 10 or11 of search engines instead of the first page or two, they are losing business they can’t recoup. They know consumers typically don’t scroll past the first few pages to find the product they are looking for. With the introduction of my e-booklet, “DIY” E-book to Sales-Generating Ecommerce Product Descriptions, I provide tips and easy to implement techniques for creating original product descriptions –  in 75 words or less. Whether the product is medical supplies or children’s apparel, original descriptions increase page ranking so consumers “find” the product they are looking for when searching online,” says Denise.

Duplicate content or poor quality content is an online retailer’s worst nightmare.  For example, when a manufacturer’s stock product description for a name brand appliance appears on several retailer websites, the new algorithms could consider it duplicate content and lower rankings of those retailer sites. On the contrary, sites are rewarded that have high quality content including proper grammar and spelling, useful, clear information, and original web content. Many retailers who have copied manufacturer product descriptions need to rewrite their descriptions or risk losing business to the competition.

Having created over 1000 product descriptions to date for various catalogers, Denise has compiled information and tips for e-commerce stores into her “DIY” e-booklet. Whether a retail business has a few items to sell or thousands, ecommerce business owners can create online product descriptions that gain the consumer’s trust and emotional buy-in while maintaining or increasing their search engine page ranking.  

The “DIY” e-booklet is economically priced and provides insight and samples of ecommerce product descriptions that business owners can apply to their own products. The “DIY” e-book features articles, tips, 25 brainstorming ideas, and samples to write effective descriptions that focus on solving a problem for the consumer, making life easier, and more.  Online retailers shouldn’t wait  for the holiday season to roll around before writing effective product descriptions.  They need to make sure their products are "search engine friendly" during other premium shopping days such as Cyber Monday, Valentine's Day, Easter, Mother’s Day, and Father’s Day.

The “DIY” E-book to Sales-Generating Ecommerce Product Descriptions levels the playing field for all e-commerce retailers. With new rules to play by, online stores need to be armed with the tools to bring their products to the forefront of search engines.

To learn more or to order a copy of "The “DIY” E-book to Sales-Generating Ecommerce Product Descriptions," visit the McGill Copywriting e-store at http://www.e-junkie.com/114876.  You can also visit the McGill Copywriting website at http://www.mcgillcopywriting.com. The e-booklet is economically priced at $9.99.

About Denise McGill: Denise is a freelance copywriter and founder of McGill Copywriting. She has created hundreds of sales-oriented product descriptions for clients and written several articles for the catalog and e-commerce industry. She specializes in writing web copy, landing pages, and product descriptions.