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Follow on Google News | Toyota Kirloskar Motor Conducts Hybrid Craft Program for School Students in Bangalore•Pilot project was conducted at Canadian International School at Bangalore in 2011 •Campaign targeted towards creating awareness about Toyota’s Hybrid Technology
Started as a pilot project at Canadian International School in Bangalore last year, the Hybrid Craft Project was very well received by the students and teachers alike. The campaign consists of a detailed program wherein students are sensitized about pollution and its ill effects. They are also introduced to the concept of Hybrid Technology and the ways in which it can be used to curtail the ill effects of pollution and also help conserve fuel. Commenting on Toyota’s Educational initiative on Hybrid Technology, Mr. Hiroshi Nakagawa, Managing Director, Toyota Kirloskar Motor said, “Toyota is considered to be the pioneers of hybrid technology and is renowned for it worldwide. With the launch of the third generation Toyota Prius in 2010, we are very pleased to bring this technology to India. The whole idea behind introducing this technology in India was to create awareness about hybrid technology and to sensitize the people about the positive effects of the same. To further emphasize on Toyota’s commitment to the environment, we have been involved with many green initiatives, the Hybrid Craft Campaign being one such program, which enables us to sensitize young school children about the benefits of hybrid technology and the importance to conserve energy and fuel,” continued Mr. Nakagawa. Overview of TKM: Company name Toyota Kirloskar Motor Private Limited Managing Director Equity participation TMC: 89%, Kirloskar group: 11% Number of employees Land area Aprox. 432 acres (approx.1,700,000 m2) Building area 74,000 m2 Overview of TKM 1st Plant Established October 1997 (start of production: December 1999) Location Products Camry, Prado, Land Cruiser and Prius imported as CBUs. Annual production capacity Approx. 90,000 units Overview of TKM 2nd Plant Location Products Start of production Annual production capacity End
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