Jennings Wins Best Of New England For Healthcare Marketing

May 23, 2012 - PRLog -- Chapel Hill, N.C. – Jennings, a branding and advertising agency located in Chapel Hill, North Carolina, was recognized last week with 15 Lamplighter Awards from the New England Society for Healthcare Communications (NESHCo) at a ceremony held in Boston, Massachusetts.  The culmination of the event was the presentation of the Best of New England Award, presented to Jennings for Signature Healthcare and Tufts Medical Center’s Mommy Blog and Media Relations campaign.

“The media element of this campaign was recognized as a vital component to the success of this project,” said one of this year’s NESHCo judges of the Signature Healthcare and Tufts Medical Center’s Mommy Blog and Media Relations campaign completed by Jennings.  “The results from the campaign were outstanding, and I believe met and exceeded the goal.”

Jennings received awards recognizing work created for four different hospitals and health systems:

BEST OF NEW ENGLAND AWARD:
•   Signature Healthcare & Tufts Medical Center - Mommy Blog & Media Relations Campaign

GOLD:
•   Lowell General Hospital & Tufts Medical Center - Publications / Special Purpose - Kid's Play Area Promotional Flyer
•   Signature Healthcare & Tufts Medical Center - Media Relations - Signature Healthcare's Mommy Blog & Campaign
•   Southwestern Vermont Medical Center - "Profiles" Custom Photography
•   Signature Healthcare & Tufts Medical Center – Excellence in Writing (Blog) – “BRCA and Me: A Personal Decision About Breast Cancer”
•   Children's Play Area Design - Lowell General Hospital & Tufts Medical Center – Design (Printed Pieces) - Children’s Play Area Design

SILVER:
•   Signature Healthcare & Tufts Medical Center - Social/New Media (Blog or Vlog) - Signature Moms Blog
•   Signature Healthcare & Tufts Medical Center – Illustrated Campaign Photography
•   Signature Healthcare & Tufts Medical Center – Excellence in Writing (Blog) – “Autism Awareness Blog Post”

EXCELLENCE:
•   Signature Healthcare – Social / New Media Campaign
•   Lowell General Hospital & Tufts Medical Center - Social/New Media (Blog or Vlog) – Merrimack Valley Moms Blog
•   Lowell General Hospital & Tufts Medical Center – Excellence in Writing (Blog) – “Blog Post: Developing a Relationship with Your Pediatrician”
•   Signature Healthcare & Tufts Medical Center – Excellence in Writing (Feature Articles) – “Mom's Domain:” Kidding Around Article
•   Signature Healthcare & Tufts Medical Center – Excellence in Writing (Feature Articles) - Kidding Around Mommy Blog Feature Story
•   Southwestern Vermont Medical Center – Advertising (Print) - "Profiles" Advertising Campaign
•   Signature Healthcare & Tufts Medical Center – Advertising (Print) - Weight & Wellness Print Campaign

The Lamplighter Awards were established to showcase and honor communications excellence in the New England region. The 2012 competition included 300 entries from more than 85 organizations throughout the area.  This year’s entries were judged by the Carolinas Healthcare Public Relations & Marketing Society.

“The Lamplighter Awards are the signature event that recognizes the best and brightest in public relations, marketing and communications work from healthcare organizations throughout New England,” said Lee Reynolds Crouch, APR, president of NESHCo. “Once again this year, our entrants displayed a vast range of creative and visionary skills all while ensuring their work had measurable impact.”

All winners are currently posted on the NESHCo website at http://www.neshco.org/.

About NESHCo
For four decades, NESHCo has served as the region’s premier professional development organization for communication professionals working in the healthcare industry. The Society is composed of nearly 300 members throughout New England. For more information, visit http://www.neshco.org.

About Jennings
Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, higher education, financial services and the arts. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more information, please visit http://www.jenningsco.com.