1 in 10 iPhone users will purchase a Father’s Day gift via their iPhone

June 14, 2012 - PRLog -- This year, dad may have more to celebrate.  Annually, the NRF (National Retail Federation) 2012 Father’s Day Spending Survey is conducted to gauge consumer behavior and shopping trends related to the Father’s Day holiday.  The survey polls 8,789 consumers and was conducted from May 2 – 8, 2012.  

Every year, department stores are obvious locations for shopping, however, this year, many iPhone owners will use their iPhones to research gift ideas and compare prices (26.7%).   Others will look up store hours and location information (18.9%).  Many will use gift apps and utilize apps to research or purchase products (11.3%). One in 10 (13.7%) will purchase a Father's Day gift via their iPhone.

“Given the busy time of year, with school ending, vacations starting, and summer changes to routine, shoppers are looking for the most convenient way to recognize dad,“ says Dr. Hallowell.  “Families have culturally induced ADD this time of year and find difficulty getting everything they need to do completed,” reveals Dr. Edward Hallowell, a child and adult psychiatrist who’s been treating children with ADHD for over 30 years.  

What is culturally induced ADD?  “You can get so busy that you look as if you have Attention Deficit Disorder.  True Attention Deficit Disorder you are born with. It's in your genes. But culturally induced ADD is simply an artifact of being too busy. When you get too busy, you become impulsive, you become restless, you become irritable, you become easily frustrated. All of those are typical symptoms of ADD.  Put solutions in place now, to avoid ADD like behaviors this summer,” recommends Dr. Hallowell.  

If dad is experiencing culturally induced ADD Dr. Hallowell recommends a gift this Father’s Day that can reverse dad’s behavior and contribute to an improved family life. CrazyBusy Tips (iPhone application) is now available to help parents and families determine where to most productively spend their time.  The app is free from the iTunes store with the ability to upgrade for $1.99 if the customized suggestions and information are determined to be helpful for your family. http://www.crazybusywithdrhallowell.com/crazybusystore.htm

Dr. Hallowell says, “If you're too busy you're not going to have time to spend with your children and that's bad for them. You're also more likely to be irritable; you're more likely not to be able to give them the kind full attention they deserve. You're not going to be the parent you want to be. Slow down and make time for your children. They're the most important people in your world.”

Edward Hallowell, M.D., Ed.D. (Honorary), is a child and adult psychiatrist and a leading authority in the field of ADHD. He is a NY Times bestselling author and a highly recognized public figure, appearing on numerous national television programs including Oprah, Dr. Oz, 20/20, Dr. Phil, 60 Minutes, and CNN. As an authority on a wide range of topics, Dr. Hallowell has been interviewed for numerous publications including The New York Times, USA Today, Newsweek, Time Magazine, U.S. News and World Report and provides informative and research driven talks that are tailored to almost any audience.


Contact:
Wendy Wright, 650-868-5318   wendy@robleridge.com